Vivo and Oppo are going headstrong in communicating the significance of blissful relationships during festive occasions like Diwali. Experts share which campaign did it right.
Oppo and Vivo have took it upon themselves to treasure everlasting bonds with loved ones with their Diwali campaigns.
Oppo F9 Pro Best Diwali Gift
The Chinese smartphone maker is known for adapting the long-format route where it weaves a 5-7 minute long tale to build the brand competency in its ad campaign. This time is no different. Oppo India’s four and a half minute ad film aims to help the audience feel the love of sharing and preserving such precious moments with F9 Pro Starry Purple, also highlighting that how it is the best gifting gadget this Diwali.
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The festive campaign narrates the story of Khushi who is an adopted daughter and visits an orphanage on the first day of Diwali with some gifts for the kids. Here she seeks to resemble her mother. The spot also tries to fit in its product core proposition ‘5 minutes charge gives 2-hour talking time’ while she shops for her family.
Diwali with Vivo India’s #PhotoOfYourLife
‘Have you ever come across a photo that floods you with several emotions everytime you look at it?’ asks Vivo India in its latest Diwali campaign which exemplifies the power of a picture that refreshes your memories and possesses the ability to make a gloomy situation merry.
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One such photo became a Diwali miracle in the life of a father and daughter. The girl leaves no stone unturned in bringing her old Captain (the father) back after losing her mother. Finally, she stumbles upon one of his pictures being a part of a music band called The Falcons and decides to call his friends cum band members to get him out from his darkness.
Social Media buzz
Oppo is made optimum use of digital media by playing around the hashtag #BestDiwaliGift and promoting the product on the onset of Dhanteras. '
The wait is over! This Diwali, #OPPOF9Pro Starry Purple takes you on a heart-warming discovery of a family's unconditional love. What is your #BestDiwaliGift this year?https://t.co/kpfQlq7hl9
— OPPO Mobile India (@oppomobileindia) October 26, 2018
Behind the scenes
Visit the #OPPOF9Pro House of Light at @pacificmalld from October 31 till November 5 to give the #BestDiwaliGift to @smilefoundation India, here’s a glimpse of the star-studded affair!
— OPPO Mobile India (@oppomobileindia) November 3, 2018
Visit or participate here: https://t.co/tsfyvtdsSF pic.twitter.com/wVTnQT3Yzp
Campaign for the new smartphone wad also driven by influencer marketing on Instagram
View this post on InstagramA post shared by Srish | Style Fashion Etc (@stylefashionetc) on
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Vivo, on the other hand, didn't do much on Instagram and Twitter while staying focused on promoting it's Vivo Pro Kabaddi League on the micro-blogging site.
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However, on Twitter, there was an influencer activity to create buzz around Vivo's What's @PhotoOfYourLife
#PhotoOfYourLife #HappyDiwali @Vivo_India
— GURPREET SINGH RANA (@gsrana4580) October 26, 2018
A PICTURE SAYS A THOUSAND WORDS pic.twitter.com/xnXq6whju8
#PhotoOfYourLife
— Arvind Passey (@arvindpassey) October 29, 2018
If you have a good phone with a great cam
Your photography talents would be glam
All festivities would get vibrant hues
And memory will get super views!
:) https://t.co/iWJr9WkIF8
A post shared by Vivo India (@vivo_india) on
While Vivo's YouTube video has garnered 28 million views, Oppo has raked in 12 million.
Experts Take:
The features of the phone such as a quick charge for 5 minutes can offer a 2-hour talk time have been integrated and shown very well in the film. At no point does the integration seem like it’s a direct display or a hard-sell of the smartphone’s key features. The film resonates very well with the target audience and leaves a smile at the end of it.