The World Kindness Day is celebrated on the 13th November, and Coca-Cola used this occasion to do something different. For Coca-Cola World Kindness Day campaign, the brand came up with #RefreshTheFeed campaign to completely reboot its social media presence.
All social media accounts of Coca-Cola went blank from 9th November to create a sense of curiosity among its followers. It stayed that way till 13th November when the brand finally came out with it new content that was all about optimism and feel-good vibes.
The only thing you need to be is yourself. ? #RefreshTheFeed pic.twitter.com/mKwUZRhwLS
— Coca-Cola (@CocaCola) November 16, 2018
Spread kindness. Share the ❤️️. #WorldKindnessDay#RefreshTheFeed pic.twitter.com/OnepgwhlZG
— Coca-Cola (@CocaCola) November 13, 2018
We’re celebrating #WorldKindnessDay by spreading a little love and positivity. ❤️️ #RefreshTheFeed pic.twitter.com/aneTjuLOQg
— Coca-Cola (@CocaCola) November 13, 2018
The content was created with the help of social media influencers and 4 renowned street artists: Greg Mike, Stefan Kunz, Ricardo Gonzalez, and Timothy Goodman.
❤️????#RefreshTheFeed#WorldKindnessDay pic.twitter.com/2BzSrw78EL
— Coca-Cola (@CocaCola) November 13, 2018
Also Read: #GlobalSamosa: UNICEF’s World Children’s Day campaign asks citizens to #GoBlue
You wear it well! ???#RefreshTheFeed#WorldKindnessDay pic.twitter.com/bhiMiQbFy2
— Coca-Cola (@CocaCola) November 13, 2018
We all have different looks and loves, likes and dislikes too, but there’s a Coke for we and us, and there’s a Coke for you. #RefreshTheFeed #WorldKindnessDay pic.twitter.com/R7GTgInrZ7
— Coca-Cola (@CocaCola) November 13, 2018
The main goal was to build a new strategy around Coca Cola’s rooted values, that is, optimism, upliftment, and connection. The creatives predominantly contain the brand's colors of red and white.
Share the love. ❤️️#RefreshTheFeed#WorldKindnessDay pic.twitter.com/evVsS6sqX4
— Coca-Cola (@CocaCola) November 13, 2018
❤️️ boldly. #RefreshTheFeed #WorldKindnessDay pic.twitter.com/cNCvPp0gFy
— Coca-Cola (@CocaCola) November 13, 2018
#RefreshTheFeed#WorldKindnessDay pic.twitter.com/ZY6touLJ3o
— Coca-Cola (@CocaCola) November 13, 2018
According to media reports, the brand will be bringing back on 50 per cent of their previous posts. To populate their timelines again, Coca-Cola rolled out bulk posts daily, keeping the number on each platform below the spam count.
This is a big step by Coca-Cola to reconnect with its consumers via social media and ingraining the values of optimism and love in their brand.
Do you want to read a social media strategy review of brand Coca-Cola? Let us know in the comments below or write to us on content@socialsamosa.com.