VMLY&R India bags L’Oréal Group's social media mandate for two years

On the back of a multi-agency pitch Kérastase, L’Oréal Group has appointed VMLY&R India as their Social Agency of Record for a period of two years.

Part of the L’Oréal group, Kérastase represents the finest in luxury hair-care. Kérastase understands that every woman wants exceptional hair, but the solution is not the same for every woman. Kérastase creates innovative products and bespoke rituals for flawless results. Since 1964 L'Oréal Advanced Research has selected its most advanced technology for the Kérastase Collection. Its products are unique, avant-garde formulas with innovative ingredients. Women aspire to Kérastase for the ultimate in hair care and the ultimate in beautiful hair.

Kérastase is focusing on key communication to relevant audiences, contextualising the brand for the Indian market and at the same time maintaining its global equity and standards. Creating awareness of the luxe brand and increasing salon footfall is also crucial on their agenda. Brought on board as their Social Agency of Record, VMLY&R India will manage the digital strategy and communication for the entire Kérastase’s portfolio across their Facebook, Twitter and Youtube channels. While the agency will dive head first into all the creative communication on social, it will also shepherd the brand through its overall digital strategy.

Also Read: VMLY&R India bags social media marketing mandate of Oriflame India

Commenting on the partnership Rachit Mathur, GM Kérastase India “We are excited to start this journey with VMLY&R India. The strength that they have shown to own content driven social for their partners is indeed impressive. We look forward to this partnership with them and Kérastase.”

Udit Bhambri, Country Head, VMLY&R India said, “Kérastase knows that every woman is unique and with ten haircare ranges designed for all different types of hair, every woman can benefit from a personalised beauty program designed by her specially-trained Kérastase consultant. As VMLY&R India, we aim to bring alive digitally, this proposition of the brand and invite and welcome all women to the luxurious world of Kérastase.”