Brand Introduction
KOOVS a London based firm, an online fashion portal with women’s and men’s wear collections inspired by international runways, celebrity looks and on-trend street style. Famous labels are available without the heavy price tags as there are regular collaborations with designers.
Summary
The brand recently kicked off an Instagram focused campaign titled #EverystreetURCatwalk that captures the distinct fashion style of every individual on the street.
Problem Statement/Objective
The campaign captured individual style and also encouraged customers to make fashion a part of their everyday life and be comfortable in your own skin!
Execution
Koovs brought the latest fashion trends inspired by international runways, celebrity looks and on-trend street style. The Instagram focused campaign captured the distinct fashion style of every individual on the street and also encouraged customers to make fashion a part of their everyday life and be comfortable in your own skin!
View this post on InstagramA post shared by KOOVS (@koovsfashion) on
View this post on InstagramA post shared by Harshvardhan Rane (@harshvardhanrane) on
View this post on InstagramA post shared by SheenaFab || Blogger (legit) (@sheenasherwani) on
Fashion's not just about occasion dressing, make #EveryStreetURCatwalk while you can be YOURSELF on the streets!
— Ravi Kapoor ☯️ (@RaviKapoor) September 28, 2018
To know more, follow @mykoovs and to shop the latest, visit: https://t.co/SWP0FoDxGy pic.twitter.com/eoslSc6ZT5
Florals for the win ??
— Koovs.com (@mykoovs) October 5, 2018
We spotted @Rakulpreet in this pink floral dress as she steps out in her street style!#EverystreetURCatwalk
Last chance to participate in the giveaway, head to @mykoovs
Get her look: https://t.co/lgQKIQaqQo pic.twitter.com/3C5L0NW5gA
Enjoying what’s left of summer in my cute floral @mykoovs jumpsuit #everystreeturcatwalk pic.twitter.com/FuMX7HXchH
— Nikimehra (@Niki_mehra) October 4, 2018
Strolling around my city has never been so much fun! Wearing a super cute wrap around dress from @mykoovs #EverystreetURCatwalk #KOOVSXYOU
— Shazahn Padamsee (@shazahnpadamsee) September 30, 2018
Follow @mykoovs and participate in their fun giveaway! pic.twitter.com/mgaVq2vCb2
Results
- The campaign reached 450+ posts on Instagram under this hashtag and simultaneously on twitter, the hashtag was trending at number 3.
- There were 6k+ tweets for this campaign and a 3.5 million engagement was achieved across all social media platforms along with a reach of 113 million, again across platforms.
- Over 500+entries poured in from all over and a large number of celebrity influencers and bloggers were a part of this campaign that took it to greater audiences.
- The campaign has successfully established a loyal fan base using the digital media.