Social Media Campaign Round Up: Ft Vistara, Elkjop, Horlicks and more

Here’s to another week of some impressive work from brands and agencies all over the world. Check out some of the social media campaigns that were rolled out this week.

Social Samosa’s weekly digital marketing and social media campaigns roundup this week features social throwback to brands who faced backlash, We Are Water Foundation's #CloseOpenDefecation and more.

Learn more about the trending and hottest new social media and digital marketing campaigns with Social Samosa’s weekly social media campaigns roundup for a condensed summary of the industry.

Horlicks India’s Passion Paathshaala rakes in mixed reactions on social experiment route

Experts share a mixed reaction on – Horlicks Passion Paathshala which rides high on the social experiment format, narrating real-life stories. Read more here.

“Fly Higher”: Vistara’s new brand campaign inspires flyers to not settle for less than the best.

Aiming to inspire air travelers to not settle for second best, Vistara, India’s finest full-service carrier, today announced its new high-decibel multimedia brand campaign dubbed ‘Fly Higher’. Read more here.

#SocialThrowback: Brands who fell prey to social media backlash in 2018

Social Media BACKLASH! It is something that the digital savvy audience is beware of today. A strong, negative, and often angry reaction to something that has happened-is in simple terms what backlash entails. Read more here.

Brands bet big on social experiments and real stories in advertising

Social experiment is a go to thing for marketers nowadays. While some live to be telling the tale forever striking the right note, a few are just considered to be marketing gimmick. Read more here.

We Are Water Foundation and Dentsu Impact, urge people to #CloseOpenDefecation

On World Toilet Day, Dentsu Impact, the creative agency from Dentsu Aegis Network, joined hands with We Are Water Foundation, CSR wing of Roca Bathroom Products Pvt. Ltd. to launch a movement that’s getting everyone talking. Read more here.

#GlobalSamosa: Elkjop’s Christmas advert is more than an advert

Elkjop’s long-format ad is far different than a Christmas Carol, it’s emotions that have been brewing since decades in a barrel. Read more here.