Social Media BACKLASH! It is something that the digital savvy audience is beware of today. A strong, negative, and often angry reaction to something that has happened-is in simple terms what backlash entails.
While most of the times it is a political party or social change that falls prey to this social media blame-game, our brands have often found themselves in the soup too. The advertising world has witnessed a huge transformation in the quest to change with times and consumer demands.
While experimenting with storytelling in advertising sometimes a brand might fail miserably in obtaining the brand -connect in the communication and this- leads to severe backlash. Millions of people have access to various digital platforms wherein one single negative tweet about a brand may lead to bad imagery and further implications.
However, it’s not only the story and the product integration that witnesses a setback. In many cases it has also been the celebrity-brand misfit which has been the point of discussion among the netizens. Social media sees everything and several reasons lead to trolling. One disconnecting activity by the marketers on digital media and it starts roaring in seconds.
The year 2018 too saw its share of brands getting trolled and lashed out for some reason on social media. Let’s have a look at them:
Uber India
Uber India was trolled for getting on-board Virat Kohli wherein the users questioned the brand whether India's top cricketer actually uses the taxi hailing app.
Fortune Foods
Fortune Food’s Durga Puja campaign was subjected to backlash on social media after a Hindutva group called the campaign an ‘insult to Hindu faith’ for showing a couple consuming non-veg food in a Puja campaign
Exide One Crore Challenge was again not liked much because of it’s imperfect camera set ups and and acting.
Nike Global campaign
Nike face backlash after signing Colin Kaepernick as the face of the brand and controversial advertising campaign.
Amazon India and Swara Bhaskar
Amazon India was lashed for associating with ‘Veere Di Wedding’ actress Swara Bhasker whose comments on the Kathua rape earned her the title of 'anti-Hindu
UrbanClap
UrbanClap has found itself in the middle of a social media crisis, as the company’s co-founder Abhiraj Bhal accidentally marked the concerned consumer in an internal email, while asking his team to “ignore him”.
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