Kartik Smetacek, Executive Creative Director, L&K Saatchi and Saatchi, shares his take on the digiverse and his insights compiled from his escapades.
He has over 18 years of experience, across a host of agencies including Rediffusion DYR, Publicis Ambience, ideas@work, Draft FCB and L&K Saatchi and Saatchi. Some of the key accounts he has worked on include Airtel, Colgate Palmolive, Taj Hotels, Franklin Templeton, Tata Motors, and more recently Renault India and Hero Motocorp. His work has been recognised by the Abby Awards, Kyoorius, Effies, Cannes, Adfest, Spikes Asia, the One Show and now Social Samosa's #40Under40.
Glance through his interview to know more.
One thing you really love about your choice of career
Every day brings an entirely new problem needing an entirely new solution. Right there is the antidote to boredom.
How would you explain your job to a 5-year-old?
I make people want to buy stuff.
The Weirdest Brief/Pitch you have ever received
In my case, it was a brief: To launch a car and make it a blockbuster success, well before the name or shape was revealed.
5 Jargons that have become a part of your life
ATL, BTL, CRM, 360, ASAP (in that order)
Media, Marketing & Advertising Quote/Tips for our Audience
Paraphrasing someone I admire greatly, Mr. Agnello Dias - The key to success in this business isn't brilliance, it's perseverance.
#AllItTakes Advice bytes for career aspirants who wish to make it Big in your field
Take pride in your work and develop a creative ego. In the long run, that's the only thing that prevents you from producing mediocre work.
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