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Scrambled, boiled, poached, fried or as a marketing campaign dipped in the trending oil on the hot pan of social media that is making brands drool. Brands join the #EggGang!
The infamous egg trotted through the globe and spread faster than malaria. It also sufficed, the viral tradition of being topical memes. Brands have taken their turn too and hence were born Egg Gang brand campaigns.
Turns out, an egg is more versatile than we thought it could be. For the unfamiliar, it all started with a dream - the dream of setting a world record and getting the most liked post on Instagram, beating the current world record held by Kylie Jenner, by an Instagram page called, wold_record_egg.
Brands have been on their toes recently and social media marketing is seeing a shift from planning their content to following trends. Be it an upcoming movie, an athletic win or a random topic i.e. trending, everything that surfaces on social media has become a subject of the topical post.
Lately, brands have been doing wonders with their turnaround time as they creatively fuse the topic in their post and are fairly quick with it.
Check out these eggstraordinary social media posts by Pizza Hut, Zomato, HDFC, PULSE, and more.
Fevicol
View this post on InstagramSwipe left to know where the @world_record_egg was first seen ;) #MazbootJod #EggGang
A post shared by Fevicol (@fevicolkajod) on
Franklin Templeton India
Pizza Hut
https://www.facebook.com/pizzahutindia/videos/291307221407582/?brand_redir=6053772414
Zomato
For the record ? #EggGang pic.twitter.com/AZcfBUNPLc
— Zomato India (@ZomatoIN) January 15, 2019
mad over donuts
Also Read: #FestiveSpot: Brands fly high with Makar Sankranti creatives
PULSE
View this post on InstagramA post shared by Pulse (@passpass_pulse) on
iDiva
View this post on InstagramA post shared by iDiva (@idivaofficial) on
HDFC Securities
L.A. Girl Cosmetics
View this post on InstagramA post shared by L.A. Girl Cosmetics (@lagirlcosmetics) on
KFC India
View this post on InstagramChicken legs over eggs! #LikeTheLeg #LikeTheEgg #LegSoldiers #EggSoldiers #LegGang #EggGang
A post shared by KFC India (@kfcindia_official) on
Dine out
View this post on InstagramA post shared by Dineout (@dineout_india) on
Ponds India
Voot
View this post on InstagramAre we doing this right? #LikeTheEgg #EggSoldiers #EggGang
A post shared by Voot (@voot) on
Amazon Prime Video India
one is not enough pic.twitter.com/kG6RqWhQqR
— Amazon PrimeVideo IN (@PrimeVideoIN) January 15, 2019
Brand Factory
https://www.facebook.com/161297153940500/posts/2393821014021425/
Tinder
Egg. pic.twitter.com/nvTpjzMKbt
— Tinder (@Tinder) January 14, 2019
Have we missed out on any Egg Gang brand campaigns? Let us know in the comments below or write to us on team@socialsamosa.com.