GREY group appoints Minakshi Menon to head Bengaluru office

GREY group India appointed Minakshi Menon to lead the agency’s Bangalore office in India. She joins GREY group as Senior Vice President & Office Head.

Minakshi will closely work with her reporting head -Yashaswini Samat, Chairman and Managing Director, GREY group India.

Minakshi joins GREY with an over two decades marketing and communications experience across various geographies and disciplines, with hands-on experience in content, strategy, online marketing, and business leadership.

On Minakshi’s appointment, Yashaswini Samat, Chairman & Managing Director, GREY group India said, “We are delighted to have Minakshi join the team at Grey. In the current business environment, agencies are seeking the sweet spot where creativity & brand thinking converge with an understanding of the digital ecosystem. With her international experience in digital marketing, strategy, and advertising communication Minakshi is uniquely qualified to fit this need and create famously effective work.”

Before GREY, Minakshi was a Marketing consultant in Bangalore, working with local organisations to develop marketing strategies, campaign planning, content, and execution framework. She has worked in WPP agencies like GREY group, Middle East & Africa and Wunderman in Singapore, Vietnam & Indonesia. She started off her career as a Copywriter in Chaitra Leo Burnett & Enterprise Nexus in Bangalore and strategic communications consultancy- Sazcom. Minakshi has also worked with Hewlett Packard where she was a part of the management team that helped set up the first in-house agency, producing marketing collateral for HP servers worldwide.

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“Returning to the GREY family has been an energising experience. We have a great roster of new and iconic brands, and we are an enthusiastic, talented team. For me personally, there is both the joy of returning to the market where I began my career, and the opportunity to add my digital experience to the mix. 2019 is set to be a year of great possibilities - I look forward to a busy one!”, Minakshi said on starting her second innings with GREY.

Minakshi holds a graduate degree in Bachelor of Arts. She has worked across the brands of Nokia, Ford, Microsoft, Shell, Dell, Louie Philippe, Britannia, and many others. In her private time, Minakshi can read anything and everything that she can get her hands on, writes, travels and is an avid gardener by nature.

Last year, GREY appointed Nishant Saurabh and Suvikrant Maira as Sr. Vice President in the Mumbai and Gurgaon office respectively. While Nishant has worked across FMCG, Automobile, Telecom, Consumer Durables, Financial, Electricals and Online Payments; Suvikrant joined GREY with an avid interest in technology/product innovations in the auto sector, mobile phones, computers, and alcohol industry.