Brands have amped up their creativity on social media with the launch of Gully boy trailer and now the much awaited 'Apna Time Aayega'.
While the whole of India seems to have rapping its heart out on Gully Boy’s trailer, the ad world has seemed to not miss out on the moment and latch onto it in it’s own creative way.
There is a constant wave of energy in the atmosphere since the movie has been announced. Starring Ranveer Singh and Alia Bhatt, Gully Boy tells the tale of ‘Asli hip hop’ and aims to give a platform for the gully boys of our country who reflect realism through their rap songs.
These days, whether it be the cinema or an historical announcement or any trending topic, brands have become far more competitive in the race for moment marketing and grab onto the opportunity to advertise their offerings integrating the trending moments. This time it is Zoya Akhtar’s ‘Gully Boy’ that is making noise and betting for ‘Akkha Bombay Goonjega’ vibes when the movie releases on February 14.
Advertisers being advertisers have smartly integrated the divine creativity and ‘Apna Time Aayega’ verses from the movie to get the marketing game right. Let’s have a look at some of them:
Franklin Templeton India- #BeResilient
https://www.facebook.com/FranklinTempletonIndia/photos/a.154024878034355/1552785634824932/?type=3&theater
Zomato
Netflix
Mumbai Police
Barbeque Nation
Farmlite
https://www.facebook.com/Farmlite/photos/a.480904298705095/1861993567262821/?type=3&theater
Practo
Durex
DHFL General Insurance Limited
https://www.facebook.com/DHFLGI/photos/a.1601960433209073/2406350136103428/?type=3&theater
Do you know of any other Gully Boy brand posts that should be added to this list? Let us know in the comments below or write to us on content@socialsamosa.com.
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