KRDS INDIA and Big Worth – A New Beginning

The agency will be responsible for the brand’s complete social media presence (Facebook, Twitter, LinkedIn, Instagram). The goal for this year to create awareness about the app to drive engagements and encourage more users to join the platform.

Big Laundry is a laundry service company in South India. The company recently launched its brainchild app, Big Worth. Big Worth is a seamless coupon app that aims to offer a seamless shopping experience for its customers. The app is a first of its kind online-to-offline platform that helps consumers reinvent shopping by providing them 10x benefits at a nominal cost. Due to the successful 5 year partnership with KRDS for Big Laundry, the brand has trusted the agency to grow its latest venture on multiple social media platforms.

The partnership will be for a period of one year. The agency has already kickstarted content creation on all social platforms.

Commenting on the partnership, Simran Sardana, Head-Marketing & Communications, Big Worth said: “Seeing KRDS’ value addition to Big Laundry, the management was keen to continue this association for Big Worth as well. We are keen to explore long term relationship with KRDS. We look forward to having them play a bigger role in delivering strategic insights and content recommendations in the future”

Also read: KRDS retains LifeCell and Big Laundry’s mandates

Commenting on the new partnership, Jayson Cherian, Associate Business Director at KRDS said: “We’re delighted to pursue another project with our long-standing client to amplify their latest venture on Social Media. We’re excited to explore new content ideas that will enable the brand to stand out on social platforms. We’re confident that our knowledge and insights into the Digital world can help produce fruitful results for Big Worth which will lead to a long-term partnership.