Milestone Dentsu to handle Numero Uno’s creative duties

Milestone Dentsu, the creative arm of Milestone Brandcom, the OOH agency from the house of Dentsu Aegis Network, has bagged the creative mandate for the leading fashion brand, Numero Uno. The agency won the account following a multi-agency pitch.

Commenting on the decision, Narinder Singh Dhingra, CMD, Numero Uno Clothing said, “We want the brand to be interesting and relevant with the changing times. The brand must evolve over time and in this quest, we need the right partner who not only understands the consumers but also knows how to disrupt their purchase decision process through pathbreaking communication. We have found that partner in Milestone Dentsu. We loved their young energy and enthusiasm to work on the brand. We are quite excited about the brilliant approach and compelling storytelling that they bring on board.”

Asha Esther Jaikishan, Head of Marketing, Numero Uno said, “At Numero Uno we have been wanting to strengthen our brand in the category that’s cluttered. Our focus now is to build our brand positioning with interesting story-telling along with creative ideas to entice our TG. Milestone Dentsu came across as an agile agency, unlike the traditional creative agencies that we have met in the past. They are aggressive, young and restless, exactly what we need to take our brand to the next level. Their approach, tonality and flexibility compliments our TG and hence, we have great confidence in the team. We are really excited to work with them.”

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Ujjwal Anand, Country Head, Milestone Dentsu added, "From the moment we got the brief to the first kickass idea that we cracked, the team was charged up like never before. The category itself is so interesting and challenging that it gives you countless opportunities to do some real outstanding work. And this excitement reached another level when we met Narinder Singh Dhingra, who is the youngest and most agile client that we have met in recent times, we believe. His energy is simply contagious. Working on Numero Uno is going to be a treat for my creative team.”

Commenting on the win, Mayank Khattar, National Creative Director, Milestone Dentsu said, “This win is very special for us. The energy, the response, the promptness, the on the spot transparent discussions…it’s just been awesome. When you work with brands like Numero Uno who have absolute clarity and transparency along with immense energy, you know you have hit a goldmine and your creative team will have all the freedom to explore unchartered territories and conduct experiments that might redefine the way the category communicates. It’s going to be a great partnership, I reckon.”

For the record, Milestone Dentsu’s client pool also includes brands such as Lumix, Panasonic (AC, Refrigerators, Microwave Oven, Beauty, Water Purifier), Sanyo, R&R Riders and Manas Foundation among others.