Philips launches #SilvateinMitayePyaarSe to market latest product

Philips initiated a new campaign #SilvateinMitayePyaarSefor the launch of their Philip's garment streamers.

This latest campaign from Philips aims to create awareness about the Philips Garment Steamer, make people re-evaluate their existing ways and switch to something more convenient, something that knows and understands what their delicate and expensive garments really need. The brand campaign comprising two digital films has been conceptualized by Ogilvy Gurgaon.

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Kapil Arora, President, Ogilvy North: Ironing clothes is one of those household chores that receives little attention and even less love. How does one change that? For starters, with a product that’s a show stopper in terms of engineering and design. Follow that with a campaign that invests emotions into this chore and raises it to the higher plank of ironing out differences with love. I think the line ‘Silvatein mitaye, pyaar se’ has the potential to go places. Politics, sports, international disputes… it’s just so relevant to so many current scenarios.

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Gulbahar Taurani, Marketing Director, Philips Personal Health, Indian Subcontinent : We at Philips believe that, “Silvatein kahin bhi achi nahin lagti, Na aap par aur na hi aap ke kapdo par” and that’s the reason we are here with an efficient, effective and economical solution for the care of your special, delicate and favorite clothes with a very relevant message, especially in this day and age, ‘Silvatein mitaye, pyaar se’.