RepIndia bags digital duties for Viacom18’s Colors Infinity and MTV Beats

RepIndia has been appointed as the digital agency for Viacom18’s flagship English entertainment channel COLORS INFINITY, along with their youth-centric Bollywood music channel – MTV Beats.

The mandate entails building a strong presence on digital & social media, strategizing on content for campaigns and expanding the online as well as the offline footprint of both the channels’ flagship shows and independent properties. The duties were awarded to RepIndia following a multi-agency pitch that saw top digital agencies across India vying for the coveted mandate.

Talking about the massive win, Ayesha Chenoy, CEO and Co-Founder of RepIndia, said, “We always strive to work with the best in industry. We are thrilled to be partnering with two of the most iconic, youth brands in the entertainment industry. This win has given us an opportunity to navigate the digital landscape, in bringing to the Indian market world-class, curated content and the liberty to create engaging communication that will add dimension to the way we consume entertainment in India.”

Archit Chenoy, Managing Director, RepIndia commented, “We are thrilled to have won this opportunity as digital and creative partners for Viacom 18. The brief from the onset was for strong digital play and innovative content creation and we are absolutely committed to delivering these business objectives. With our expertise, we look forward to collaborating on game-changing digital campaigns for entertainment in India as a whole.

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Commenting on RepIndia as the new digital agency for Colors Infinity and MTV Beats, Navin Shenoy – Head of Marketing, Youth & English Entertainment, Viacom18, said, “Colors Infinity and MTV Beats are two of the most spirited and interactive brands from our offerings at Viacom18. We’re constantly communicating and engaging with our target audience through innovative campaigns, that transcend beyond television programming. Given their impressive body of work across categories, we look forward to work withRepIndia to establish a deeper connect with our online audiences through rich engagement.”

The account will be handled out of RepIndia’s Mumbai office.