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#TopicalSpot: Today's Tea: Global brands take a sip of the new trend

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Paawan Sunam
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Today's Tea

Today's Tea, is the new trend surfacing in the West, which is also expected to hit India soon.

Form a cup with punctuations. Brew subtle shots you want to fire at your consumers. Fill the cup up and 'Today's Tea' is ready to be served.

While brands likelike Whataburger, used the brewing process to share a friendly message, MS Excel fit in their product-tutorial.

For the unaquainted, these teacup creatives are statements inside a cup formed from punctuations.

Check out the teacup brand creatives we came across.

Also Read: What happened when Burger King liked tweets from eight years ago!

Buzzfeed Mutiplayer

Today's tea is salty.

Microsoft Excel

Make it 'MS Office' proficiency.

Riot Games

When Thanos is done, half of humanity will still exist. Perfectly balanced, as all things should be.

Carolina Panthers

Fans seem to agree.

FloSoftball

Nobody panics when they have a plan(until it doesn't work out).

Whataburger

Friends also don't ask for or care about money too.

broadway.com

Faith is taking the first step even when you don't see the whole staircase.

FACEIT

Face it.

Target

Not guilty.

As previously seen with topical trends like really really(global & India), #EggGang and #10YearChallenge brands are seen riding the teacup wave too.

Buzzfeed India microsoft global target games Trend Excel #10yearchallenge #EggGang really really broadway.com Buzzfeed Mutiplayer Carolina Panthers FACEIT FloSoftball Microsoft Excel MS Excel Mutiplayer Riot riot games Today's Tea topical trend West Whataburger