Woo's latest brand film highlights women's safety

Woo's recent campaign highlights their feature of Secure Online Dating.

Woo Phone, Woo’s new feature is an effort in furthering that trend. The feature enables women to call their matched profiles from within the app without revealing their phone numbers. The calling feature is exclusively available to women on Woo.

Woo takes a design thinking approach to the current problems users face on dating apps, such as users being forced to ‘like’ or ‘dislike’ every profile or the problem of conversations fizzling out. Its feature Woo Hide allows women to browse profiles in ‘incognito’ mode. They can see men, but only the men they’ve liked will be able to see them back.

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“Woo acknowledges the ‘gut feeling’ every woman has and fully supports that instinctive belief, ‘you know when it’s right.’ The two short videos neatly deliver the message that women always make smart, confident choices, by choosing the ‘right guy’ themselves, facilitated with Woo’s safety features, Woo Hide and Woo Calling,” says Sumesh Menon, CEO and Co-founder of the homegrown, women’s first dating app, Woo.