Zirca Digital beefs up leadership team

Zirca Digital Solutions announced key senior appointments in Mumbai. Surya Narayanan comes on board as Senior Vice-President – Content and Brand Solutions, Ankur Handa joins as Associate Vice-President, to lead the Supply side of the business; and Nishant Gupta has been appointed National Sales Head, Microsoft and Programmatic Solutions at Zirca Digital.

Narayanan has more than 15 years of experience as a 360-degree marketer, P&L leader and digital expert. He has worked in India, Indonesia, Kenya, Ghana and Nigeria. He has set up, run and grown agencies such as HDS (part of JWT, WPP), Squad Digital (WPP) – Africa, AIMIA Digital – Indonesia, Isobar India, etc. Narayanan will handle the entire brand solutions business and content strategy for Zirca and would report to CEO, Neena Dasgupta.  

Handa comes with more than 12 years of experience in steering strategic alliances, media partnerships, product and platform evangelism, and other key initiatives leading to profitable business engagement and revenue. His previous assignments have been with India UC News (UCWeb Mobile), Alibaba Group, Gurgaon, as Business Director – Strategic Alliances. He was also associated with companies such as Yahoo! India in Mumbai, Webaroo Technology in Mumbai, GCC JID Networks – Jobsindubai.com in Dubai, and Info Edge India – Naukri.com in Noida. At Zirca, Handa will lead the supply side of the business and report to CEO, Neena Dasgupta.

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As National Sales Head for Microsoft and Programmatic Solutions at Zirca, Gupta will be reporting to Jabir Merchant (Senior Vice-President and Head of Advertising). Gupta has more than 15 years of experience in cross-media sales, online and print media sales. His last assignment was with ESPN as Digital Lead and prior to that with Digital Quotient, HT Media as Head, Brand Sales and Business Development. He has worked with companies such as the India Today Group, Rediff.com and MySmartPrice.com.

Neena Dasgupta, CEO and Director, Zirca Digital Solutions, said, “We’ve seen exponential growth since our inception in 2012. These key appointments will further strengthen our leadership team and play an instrumental role in Zirca’ s growth journey. We are glad to have great minds like Surya, Ankur and Nishant who bring a wealth of knowledge and a fresh outlook that will help reinforce our commitment to providing solutions that facilitate meaningful conversations for brands in India and around the globe."