#ABBY2019: Brooke Bond Red Label and Domino’s win big for Innovative Use of Branded Content

Goafest 2019 kickstarted amidst much enthusiasm at Grand Hyatt, Bambolim. While Mindshare topped the Media Abby Awards 2019 by  sweeping away 14 awards, Madison Media stood second with 11 medals followed by Initiative at no.3 with seven awards.

Digital has been under the spotlight at this year’s Media Abby and day one saw Brooke bond Red Label, Domino’s, Hersheys winning big at under the Innovative use of branded content category. The category had two sub categories focusing on Integration and Creation aspects of branded content.

Innovative use of banded content- Integration had 6 winners of which two walked away with gold and the four had a bronze win. There was no silver winner.  

Gold winners

Bringing two rival nations together over a different ‘CUP’

Brooke Bond Red Label

Mindshare

There's no Party without Domino's

Domino's

Madison

Bronze Winners

Cheque Ko Chequemate

Axis Bank

Starcom India

Echo Integration with Armaan Malik

Amazon India

Initiative Media

Byju’s 1 Home demonstration that reached 23 million households

Byju’s The Learning App

Mindshare

SUI DHAGA MADE IN INDIA BY USHA

Usha International by

Initiative Media

The second sub category Innovative Use of Branded Content- Creation had 2 Golds, 2 Silvers and 1 Bronze for the best agency-brand duo who championed the idea to execution process like no other.

Gold Winners

Meethe Bahane

Hersheys

Foxymoron Media Solutions Private Limited

Waterfall Targeting - How video story-telling and data intelligence came together to build emotional relationship

Aditya Birla Capital

Mindhshare

Silver Winners

Where The Heart Is

Asian Paints Corporate

Madison Media

Show off your Swag with American Tourister

American Tourister

Initiative Media

Bronze Winner

Stand up for 'The Volvo Cars anthem'

Volvo Cars

Mindshare