PivotRoots beefs up management team with two appointments

PivotRoots appoints Ashok Shinde as Vice President – Performance & Alifiya Naik as User Experience Director to lead the team & help build the UI/UX lab.

Ashok comes with over 15 years of experience in performance, branding and data-driven marketing. Most recently, he was Senior Director - Digital Marketing at Shaadi.com, where he was responsible for leveraging digital mediums for new user growth.

“In a short span of 3 years, PivotRoots has emerged as a top and differentiated independent digital marketing agency in India. I am very excited to be part of the rapidly expanding PivotRoots family. And, looking forward to working with the entire team to scale data driven and performance marketing offerings.” says Ashok.

Previously, Alifiya lead the UX division at Indigo Consulting and has over 12 years of experience in UX / UI. She comes with a strong ethos on UCD methodologies and processes.

Commenting on her new role, Alifiya said “There is no design without discipline and there is no discipline without intelligence, which resonates with the strong data & research led ethos of PivotRoots. I am super excited to join the young, energetic team to help grow the organization and build some great products together.”

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Earlier last year the agency appointed Jinit Shah as Associate Media Director and Sachin Khairnar as  Technology Leader.

On the appointments, Founder and Managing Director of PivotRoots, Shibu Shivanandan said, “We are super excited to have them join our family and help us boost our capabilities in building better products & solutions for our clients. With a growing roster of eminent clients like Amazon Prime Video, Disney, ICICI Bank, Swiggy, Grofers and many more, this is the perfect time to rope in senior talent to support the thriving nature of our organization.”

PivotRoots is a full-service digital marketing agency powered by ‘data & technology, fuelled by design thinking. They are currently operational in India and Dubai.