Enormous Brands wins creative account of Shapoorji Pallonji’s SD Corp

Enormous Brands has bagged the creative duties for SD Corp, a joint venture of Shapoorji Pallonji and the Dilip Thacker Group.

The agency’s Mumbai office will be handling their corporate account as well as other projects that would be undertaken by the company.

Shapoorji
Pallonji has a legacy of over 150 years. It is known to create landmark
buildings and constructions around the world. Some of the well known structures
created by them are - the Reserve Bank of India (RBI) building, Mumbai Central
station, the New India Assurance building, Brabourne Stadium,  Palace of Sultan etc.

Confirming the development, Ajay Verma, Managing Partner, Enormous Brands said, “The real estate market is getting very interesting. The requirement is to think of newer, more compelling ways of creating brand preference. Our challenge with SD corp will be just that.”

Also Read: Enormous Brands ropes in Ashima Mehra as Head of Client Servicing, Mumbai

Commenting
on the win, Rajeeb Dash, Vice President, Sales & Marketing, SD Corp, said,
“We are delighted to associate with Enormous and welcome them on board as our creative
partner for our upcoming projects. We look forward to a fruitful relationship
and are confident that they will up the ante further in capturing consumer
insights for brand development and bring valuable contribution to our brand
across platforms.”