Hitachi’s new video series campaign depicts its technology where the brand tries to establish a connection with the consumers via a fun take on the daily lifestyle of a young couple.
In line with the launch of their new global brand look, Johnson Controls – Hitachi Air Conditioning India released a series of short films to strengthen their bond with customers.
The objective of the campaign is based on the assurance that Hitachi delivers air which is as 'fresh as nature' with the intelligent technology used by the new air-conditioner range.
The insight underlying the series is the fact that the consumers want to embrace a healthy and comfortable lifestyle. Their need for ‘fresh air’ becomes essential to have a conducive and fresh indoor environment. In such a scenario, Hitachi wants to position itself as a brand which is synonymous to delivering fresh air in the form of ‘Hitachi Air’.
Conceptualized by Small Screen Pvt. Ltd., ‘Hitachi Air’ video series campaign establishes two aspects- one is the brand connect with the Target Audience and the other is that how well the brand understands the needs and the lifestyle of their consumers through the depiction of the lifestyle of a young couple.
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Apart from the short films in the video series, Hitachi has also come up with a peppy and a cheerful ‘Feel it to Believe it’ Hitachi Air Anthem. It showcases what the brand stands for and its promise to ‘perfect indoor air conditioning experience’ with its USP to deliver fresh air, in the backdrop of nature.
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