ICICI Lombard’s #TechnologyWithAHumanTouch converges human emotions and easy-to-use-technology

ICICI Lombard is always there for its consumers with its'
#TechnologyWithAHumanTouch campaign. Take a look.

ICICI Lombard hits the high notes of human emotions in their campaign #TechnologyWithAHumanTouch. Focusing on deepening their connect with the TG, the campaign is a reassurance that in the most uncertain and challenging situations ICICI Lombard is always there!

The campaign highlights that
while they offer the most distinctive technology solutions such as InstaSpect, Women
Assist, and Artificial Intelligence based Claim Settlement, they also have
human assistance for every time the need arises.

In three communicative videos,
ICICI Lombard shares relatable instances - each story narrating how during some
of uncertain situations the brand offers real time solutions. A female driver
seeking help as her vehicle is stranded in the middle of the road during late
hours, a son looking for help during a medical emergency of his father and an
office executive getting into an accident while driving his car - ICICI Lombard
employees with the help of high-end technology solutions are always available
with help, no matter what hour of the day.

Created
by Ogilvy, the campaigns creatively show the person in distress using
technology only to later reveal that it is the additional human touch that made
it happen. The hero, thus, is not
just the tech-backed initiatives but the employee developers behind the
applications, the ones who pre-empted these unforeseen situations. It reaffirms
ICICI Lombard’s commitment to deliver on their promise of ‘Nibhaye Vaade’ to
customers and adds to this conviction by showing employees who live by this
philosophy on a day to day basis.

Commenting
on the campaign, Sanjeev Mantri, Executive Director, ICICI Lombard General
Insurance said “In today’s times, technology is an integral part of everything
that we do. As an insurer, it helps us develop innovative, first-to-market
solutions that set new benchmarks in the insurance space. However, technology
can be cold and impersonal and when it comes to seeking help in the hour of
need, customers always look for the human touch. For us, technology is not the
primary solution, but an enabler for our team to help our customers, whenever
they need our support. The campaign effectively communicates this thought by
showcasing our employees, those who burn the mid-night oil to introduce these
innovative and customer friendly solutions”.

The campaign will be
aired on Television across 60 + channels and on Hotstar during the ICC Cricket
World Cup. ICICI Lombard is also the Associate Digital Sponsor of Hotstar, as
part of its efforts to garner visibility for the campaign.

Talha
Bin Mohsin & Mahesh Parab, Group Creative Directors, Ogilvy & Mather
said, "ICICI Lombard’s communication has always been driven by its
customer-centric values of keeping promises no matter how difficult. But this
time it was a bit different. We wanted to tell customers that we keep our
promises. This is only possible when the company is driven by technology that
in turn is driven by empathy of our employees towards our customers and their
evolving needs. The result - stories of our technologies helping our customers
and the real men and women of ICICI Lombard behind those technological
innovations."

By highlighting their employees in the
campaign, ICICI Lombard breathes in fresh air in the Insurance Space.