Chatbots have arisen from the customer service slab and are set to subdue digital marketing. Find out how.
As of April 2019, WhatsApp has 1.6 billion active users & Facebook Messenger is not far behind with 1.3 billion, according to Statista. Chatting is an ingrained part of a consumer's life, making bots an integral part of a brand's communication & marketing strategy.
Chatbots by behaving as a conversational partner via auditory or textual methods can replace the manpower required for interactions. Chatbots are estimated to save more than $8 billion, according to a study released by UK based Juniper Research.
With e-commerce being the top industry to benfit from chatbots, other prominent industries include Insurance, Retail, Heallthcare, Hospitality and more.
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