Agency Feature: Ally Digital Media

Who are we? 

Ally Digital Media is essentially the Digital Wing of the parent company - Bee Online. Based in Mumbai, Ally Digital Media follows the vision of its parent company “To Double the Business of 5000+ Businesses by 2025”

Owing to a highly specialized revenue generation digital strategy, and unique SMM techniques, the company has helped over 1200 brands to flourish online. Our core value of “We believe we can” is helping us create multiple beehives on the global arena, with Mumbai-Pune-Denmark-Dubai-New-Jersey leading the wagon. 

Our team primarily constitutes of the 3 Co-Founders -

• Hiren Joshi – Co-Founder & Business Head
• Abhishek Shah – Co-Founder & Customer Success Manager
• Himanshu Verma – Co-Founder & Technology Head

What's in the name? 

When the idea of kick-starting this company was incepted in our minds, we had a firm belief that we can fly high.  We could visualize our startup challenging the dominance of large megaliths in the space of communication. We wanted to impart the boldness of digital marketing and make our clients believe in the power of digital ideas.

Even today, we are dedicated to collecting insightful business data to take constructive evidence-based decisions, just as bees collect nutrient-rich nectar. These data-driven methodologies help us to create “Bull Phase” strategies for our clients, while accompanying them on this journey towards unprecedented success just like a friend or ally, hence the name, Ally Digital Media.

What do we do? 

We partner with clients, as their Ally in the industry, and instigate bespoke ideas for them. We follow the basics of Connect-Engage-Convert in all our processes, including but not limited to -

• SEO & Content marketing
• Blogger Outreach
• Custom Web Designing
• Mobile App Development
• Search Engine Optimization Service
• Social Media Marketing
• Search Engine Marketing
• Online Reputation Management
• Graphics Designing 

Why we do it? 

It goes without saying, in the past decade the world of business has witnessed a radical shift from traditional marketing methods to the ones that help reach a much larger audience in a highly targeted manner through the digital medium.  

From the very beginning, all three of us were driven by the motive of making digital marketing accessible and affordable to all business segments. We wanted this mode of promotion to work for one and all, that too with a promising ROI. All of this combined prompted us to establish Ally Digital Media. 

How we evolve? 

We evolve every hour. We are both, light-footed and flexible, when it comes to business, as it is the demand of the very dynamic industry that we are a part of.  It is our pace of adjusting with the ever-changing demands of the industry as well as that of our willingness to cater to the needs of our client by every means possible that has brought us so far, so quickly. After all, regardless of the time and age we live in, the “Customer is the King”. 

Social responsibility in social media 

As an agency, the onus of being socially responsible while attempting to help our clients increase their social reach and utilize the underlying potential of this medium lies with us. To this end, we believe being authentic and credible in all our endeavors is an effective measure. Besides, we also try to hold up our end of the conversation. 

That being said, we also believe that the large obligation towards maintaining the optimal level of responsibility lies with the platforms themselves. They ought to understand the implications for various types of content on various audiences and take the relevant steps to ensure a slightly moderated, yet realistic picture of the world. 

The need of the hour 

Customization is a must for engagement. You cannot just apply the same approach which you had in the past campaign. Different products need a different approach and different platforms.

We learned the hard way 

During the past few years in the industry, we have learned that it is exceedingly crucial to stick to a simple yet truly valuable business ethic - You Grow When Your Client Grows! 

And how do we ensure the growth of each of our clients? By concentrating our efforts on these 3 aspects -

• ROI
• ROI 
• ROI

Also Read: Agency Feature: All Stars Digital

Did we just share that? 

Well, I don’t exactly want to boast, but we had a client who asked us to stop all the promotions that we had been doing for their company. When we asked for the reason, they simply told us that our team was generating way too many leads than they could cater to. Whenever we remember that incident we almost always tend to laugh out loud! 

They work with us 

As of now, we have catered to over 1200 clients across the nation. Of these, there have been some renowned names such as Candere by Kalyan Jewellers, Nested Bean Inc., JM Financial, Godrej, Lokmat, Balaji Wafers, Baker Street, RPG Group, Priyagold, Yogesh Chabria, IBJA Gold, Pidilite, and Jean Claude Biguine, amongst others.

The industry as we foresee 

Considering the outreach of the “Digital India” campaign, the digital penetration in India is projected to increase from 43.8% in 2016 to 70.7% by 2020. Needless to say, the opportunities for digital marketers are going to increase immensely, especially in Tier 3 & Tier 4 cities.

We would also see a trend increased number of inspirational user-generated content as a part of influential marketing by various brands.

A day without Internet 

Well, personally I don’t mind living without the internet for a day. In fact, it would probably help me drive my attention towards the more imperative aspects of my personal and social life.

Of course, from a professional perspective, this is a luxury I can probably never afford.

Lastly, are you hiring?

The creation of jobs is one of our primary objectives at Ally Digital Media. We’re planning to roll out the first-ever franchise-based model for digital marketing agencies, which will eventually create a substantial number of jobs.