Albatrot bags digital mandate for ARMR

ARMR (pronounced ARMOUR) is an FMCG brand and has on-boarded Albatrot to increase brand awareness, build online community and engage people on-ground and online.

ARMR is a delicious pre-party shot that is made with 15 super-herbs with absolutely zero sugar. It arms you against the worst of hangovers and helps you avoid them naturally, so you can get high while you party but not hungover the next morning. ARMR was developed at the finest innovation center of Baidyanath, one of India's leading companies in the Ayurveda domain, established in the year 1917. ARMR is currently available in Delhi NCR, Mumbai, Bangalore, Goa, Chandigarh, and Nagpur. It will soon be available in all metros and tier 1 cities and is available for purchase on Amazon, Big Basket, and armrshot.com.

ARMR gave Albatrot — a full-service creative agency based in Mumbai — the mandate for its digital marketing requirements. ARMR has got them on board to increase brand awareness, build a strong online community and engage more people on-ground and online which would help them increase ROI from their digital platforms.

Albatrot’s primary objective here is to help ARMR create a millennial-friendly, fun and quirky brand image that would establish a strong connection with the target customers.

Shivanjali Ahluwalia, Account Manager at Albatrot says, “I think the most exciting part about this association is the fact that we are two youth-driven start-ups coming together to talk to one of the most versatile, ambitious generation of hustlers. The content we plan to create is free of judgment and this would probably be some of the most creatively freeing projects we’ve worked on. Alongside that, a large part of the effort will go into building a whole new category of anti-hangover shots, and that's a challenge that we are really going to enjoy.”

Also Read: Agency Feature - Albatrot Digital

Adding to this Siddhesh Sharma, Founder and CEO of ARMR said, “ARMR is a new age brand created with a lot of passion. I have left no stone unturned in the development of ARMR but for it to become an iconic global brand of the future I had to carefully pick the right brand partner. My team and I were very particular about who we wanted to work with and take ARMR to the world.

She further adds, "When we met the team at Albatrot and had a chance to see their work, we instantly felt they were the right partners for us. With ARMR we are building a new category and for that, we need an agency like Albatrot since they have a deeper understanding of consumer businesses. In addition to great creativity, the team at Albatrot possess excellent marketing capabilities. I am looking forward to working with them.”