Albatrot bags restaurant chain, Social's digital mandate

Starting July, Albatrot has been awarded the digital marketing mandate for @SocialOffline

A part of Riyaaz Amlani’s Impresario Handmade Restaurants, Social is spread across 23 outlets in 5 cities and every element in the outlets -- be it food and drinks to the décor and vibe -- resonates with being quirky at its core.

Starting July, Albatrot has been awarded the digital marketing mandate for @SocialOffline, following a multi-agency pitch. Albatrot is a full-service creative agency, and the team at Social has got them on board with the objective of driving new creative ideas -- both online and offline -- and helping increase ROI from digital activities across the board.

Albatrot has come on board to create a two-fold strategy that includes year-round, on-ground engagement through a series of mini-campaigns and collaborations that resonate with the brand’s personality and areas of interest -- food, art, culture, music, and sports.

Albatrot’s main objective is to help Social create greater impact with its loyal audience and continue to bring to the forefront of the quirk and unorthodox vibe that is the brand’s signature personality.

Also Read: Agency Feature - Albatrot Digital

Speaking about the association, Shyam Gursahani, Strategy Head at Albatrot, says, “Our relationship with Impresario started back in 2017 when we managed the digital mandate for Smoke House Deli. Today, Albatrot has grown with a number of successes under our belt, but I personally feel that it is relationships such as these that truly signify success. The team is excited to work on Social -- this is a brand that will allow us to do crazy fun things and we are looking forward to it.”

Adds Shobita Kadan, Marketing Director, Impresario Handmade Restaurants, “We’re happy to work with Albatrot again for Social’s digital mandate. We love the personal attention they give the brand and are confident in their ability to tell creative stories in Social’s signature quirk.”