Know Your Leader: Ravi Shankar Prasad

With three ministries to handle, two of which deal with communication, Ravi Shankar Prasad's social media presence is one to learn from.

Ravi Shankar Prasad — Minister of Law & Justice, Communications and Electronics & Information Technology

Online Presence

Ravi Shankar Prasad is present and active on all possible social media platforms, including Pinterest and Tumblr! Though most of his posts are duplicated across the spectrum, the rate of amplification and reach is massive. The most significant aspect of his communication on these mediums is the promotion of the Digital India campaign. He regularly shares updates about what's happening and what's to come with the help of engaging creatives.

Also Read: Know Your Leader: Sadananda Gowda

Sharing a slice of work

Similar to Union Minister Nitin Gadkari, Prasad's official website is also a well-structured one that gives us a separate glimpse into his personal and professional lives. On his social media, in between the bulk of creatives, his parliamentary speeches are a regular feature. Interestingly, he often uses Instagram's IGTV to share videos. In 2018, when he was announced to be among the top voices for India on LinkedIn.

People connect

Digging through the creatives announcing various schemes and moves by the government, one can find a few template pictures put up by Prasad that are a staple to a politician's online presence. He attends events and puts up updates to keep people in the loop. The persona created around him is that of a minister who disseminates information to the hilt.

This is a part of the series — Know Your Leader. It's a series by Social Samosa where we put across a concise analysis of how our cabinet ministers use social media to communicate. You can read all the parts here.