OPPO releases digital campaign in association with National Geographic Traveller

The brand collaborated with New York-based photographer Saunak Shah to capture the true beauty of India in 10 days over 10 cities with OPPO Reno 10x Zoom

To bring alive this breath-taking beauty and capture the never-seen-before pictures of India, OPPO, collaborated with Saunak Shah - a renowned New York-based photographer who captured India through the Reno 10x Zoom lens.

Saunak traveled to 10 iconic locations in 10 days to capture the beauty of archaeological marvels and landmarks of the country as part of the ‘Reno India 10x Tour’ campaign. This included - Agra, Varanasi, Kolkata, Hyderabad, Hampi, Alleppey, Mumbai, Jaipur, Delhi and Kashmir using OPPO Reno 10x Zoom. 

With this campaign, OPPO is enabling consumers to see the unseen. Furthermore, OPPO is leveraging the digital campaign through National Geographic Traveller India. Along with this OPPO has developed a microsite for the consumers to witness the mystical voyage captured on Reno 10x Zoom like never seen before. 

Speaking on the campaign, Will Yang, CMO, OPPO South Asia said, “It has been our endeavor to create unique experiences through our products. Associating with Saunak Shah for such a unique campaign is a step in that direction. We wanted to captivate the smartphone photography lovers and showcase the potential of OPPO Reno 10X Zoom.

He further added, “India’s
natural beauty and picturesque monuments have inspired artists all around the
world. We believe OPPO Reno 10x Zoom’s camera capabilities are perfectly poised
to capture the magnificence. We are delighted to showcase the results from this
cooperation and hope the consumers are equally excited.”

OPPO’s digital campaign aims to reach out to the budding photographers and photography enthusiasts across India to highlight the capabilities of the new smartphone enabling users to capture images in a redefined manner.  It would also give a chance to these consumers to experience high-quality photos when using a power-packed camera.

The Reno India 10x tour campaign was extensively pushed on OPPO’s social media platforms and was also promoted by National Geographic Traveller India on their social media platforms.