Wavemaker appoints Ajay Gupte as Chief Operating Officer, South Asia

In his new role, Ajay will be located at Wavemaker Delhi's office and will report to Kartik Sharma, CEO –Wavemaker, South Asia.

Ajay joins from Wavemaker Indonesia where he was the Managing Director of the agency. Ajay has successfully led the MEC-Maxus merger in Indonesia. Under his stewardship, Wavemaker Indonesia won several blue-chip clients and many global and local accolades for the agency. 

Ajay has rich experience of over 23 years in media, sales and marketing spanning across markets like India, Africa and, Indonesia. Prior to joining Wavemaker Indonesia, he has spent over 15 years in India with Maxus (now part of Wavemaker) handling clients like Nokia and Hero MotoCorp to name a few. Earlier to Wavemaker, Ajay has had extensive cross-functional stints with TVS Motor Company.  

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Commenting on the appointment, Kartik Sharma, CEO Wavemaker, South Asia said, “It is an absolute pleasure to have Ajay back in India. Under his leadership as MD of Indonesia since 2011, Wavemaker (erstwhile MEC) has grown exponentially and is now ranked as the top 3 agency in the country. I am confident with his strong experience of agency and client domain, Ajay will be able to grow Wavemaker further as an agency of the future.” 

Commenting on his new role, Ajay said, “I am very excited to be back in India. The media scene in India is vibrant and offers unlimited opportunities for marketers. With our future-focused offering around Media, Content, and Technology, Wavemaker is uniquely positioned to deliver maximum impact for our clients. I am delighted that the next lap of my journey continues with Wavemaker where I can contribute to delivering this promise.”