Agency Feature: What's In a Name

Who are we? 

The Math of Digital Marketing meets the Science of Branding.

We are What’s In a Name (WIN) - an integrated Branding & Digital Marketing Agency in Hyderabad, India. We’re a team of 25 passionate individuals that’s been working hard on creating internationally acclaimed award-winning communication. Incepted in 2010, we're also Google Partners with a specialization in Search, Display & Mobile Advertising. Our repertoire also includes Services like Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM) & Web Development. Our purpose is to bring about a positive change in the way brands communicate with their audiences; thereby helping businesses WIN more customers.

What's in the name? 

Well, the first touchpoint of a brand is the name. A name reaches potential customers before anything else. When we started in 2010, there were around 400 Advertising Agencies and Media Houses in Hyderabad. And most seniors from the industry would always pitch one common question – With so many big agencies in the city, why would someone hire you? 

So, we wanted to come up with a name that answers the big fundamental question; What’s in a name? We wanted people to gauge us on our merit. That’s the ideology we go by even today. Hence, we decided to go by the name, What’s In a Name. Incidentally, we also coined the acronym “WIN” for our name. So, they fit the bill. It was everything we always wanted. Most importantly, it’s got a very high brand recall. 

What do we do? 

We’re a full-service Advertising & Digital Marketing Agency. We are brand partners. We offer the services like Branding & Advertising, Digital Marketing (SEO, SEM & SMM), Web Design & Development (UI & UX), Media Planning & Budgeting, Media Buying and Video Production (our other company: Namesake Productions Pvt. Ltd.)

Why we do it? 

Our purpose is to bring about a positive change in the way brands communicate with their audiences online and offline; thereby helping businesses WIN more customers.

How we evolve? 

Well, it’s always been our endeavor to stay relevant, and keep abreast with the changing time, landscape and industry-dynamics. 

For instance, we’d started our journey as a Print Advertising Agency. However, we slowly diversified and added various services to our repertoire. It was not an overnight transformation. It’s because we put our ideologies to practice; we could transform into a full-service Advertising & Digital Marketing Agency, offering services like SEO, SEM, SMM and Web Design and Development.

Unlike most other Advertising Agency, we do not outsource our services. Everything is executed by our internal team, under one roof. We’re Google Partners since 2015, and we’ve worked on various complex, big-budget, multilayered, 360-degree projects ever since. 

Also Read: Agency Feature: Zero Gravity Communications

Social responsibility in social media 

Some of the most important things that we practice are to stay away from subjects that people are most touchy about; politics, religion, etc. As individuals, people can still get away some cheeky stuff online. But as an Agency, as a Company, it’s crucial to vet everything and make sure we don’t ruffle feathers. We also feel that as a Digital Marketing Agency, we do have the power to reach out to people in a creative way, and spread messages in public interest. 

The need of the hour 

Privacy is an essential aspect with regards to Social Media. Also, data protection is the other key aspect. We need to understand that Social Media is not a punching bag. The world can manage with lesser hatred. So, trolling needs to be controlled. In the name of free speech and democracy, we tend to cross the line, more often than not. There’s a difference between criticism and outright hatred. So, these are the things that need focus. 

We can’t expect only a governing body like Cyber Crime to look into these things. It’s vital that we all take part in making Social Media a better place.
Social Media is like the planet Earth. It’s a platform we’ve got. Whether we want to use this platform, constructively or destructively is a choice we all will have to make, always.

We learned the hard way 

As we started the agency when we, the founders, were just 22, it was a way more difficult journey for us. We realized pretty early that the market is ruthless. Hiring the right people, and grooming them to get better at their skill is the other most crucial aspect of any business. Especially ours. To work with clients who match our wave-length and give us that respect. And have the courage to say “no” to those who don’t value what we do. 

An agency may sound rosy, but it’s a serious business. The team needs to understand that the client puts a lot at stake for us to help him. So, it’s imperative to hire people with the right attitude. Skills can be improved with training. We have zero-tolerance towards people with attitude issues.

Did we share that? 

A few years back, we had a fallout with a client. It wasn’t smooth. So, we decided to write a full-blown blog on that incident. We didn’t name the client. But we’re sure the messaged reached the right audience, loud and clear. 

Once we had a client poached by another agency. But their association didn’t last for more than a month. The moment the client got back to us; we did a 360-degree campaign using the name of that agency with some wordplay. We’re sure the agency managed to read between the lines.

They work with us 

Ramoji Film City, Apollo Hospitals, Maxivision Eye Hospital, Oakridge International School, Century Mattress, Blaü (Global Modular Furniture Brand), Talwar Group (South India’s Largest Automobile Group), Swagath Hotels, Ohri’s, Bajaj Electronics, Jahanpanah – Men’s Ethnic Clothing and many more.

The industry as we foresee 

The industry is evolving aggressively. Every hour things are changing. Voice Search, AI & ML will soon be a lot more prevalent than they are. Data and Analytics will become a lot more powerful. There will be no room for outdated keyword-stuffed content. Brands will need to look for interesting stories. It will only be about authentic, original, helpful content. Mobile will be the single most important platform. Digital strategies for PC will soon become obsolete. 

A day without Internet 

Firstly, we’ll need to declare that day as a holiday. And then, we might have to begin looking for alternative careers. Finally, the world will probably be more social offline.

Lastly, are you hiring?

Yes. Please find below the profiles we are hiring:
Digital Marketing Manager, Digital Marketing Executive, Client Servicing Manager, Business Development Manager, Digital Content Writer, Copywriter