Bang in the Middle bags DLF Mall of India’s creative mandate

Bang in the Middle has been appointed by Mall of India as its creative agency. The agency has been tasked to create consumer campaigns which will further steer the vision of an already aggressive brand.

On the appointment of the new Creative team, Harshavardhan Chauhan, Central Marketing Head, DLF Shopping Malls said, “We are pleased to appoint Bang in the Middle as our creative partners. Working with fresh minds and young professionals will contribute to enhance our campaigns and explore new horizons that engage consumers and highlight the brand messaging efficiently.”

Speaking about the development, Naresh Gupta, Managing Partner, Bang in the Middle, said, “We are delighted to be partnered with DLF Mall of India. We believe the role of a creative agency is essential in building consumer-centric campaigns. With a fresh outlook and creativity, we are confident of adding value to the representation of campaign ideas.”  

Also Read: Agency Feature: Bang In The Middle

Bang in the Middle has already rolled out two big campaigns for DLF Mall of India and now gearing up to release a wedding event campaign by end of the month.

DLF Mall of India is the largest mall in India with a retail space of 2Million square feet located in Delhi NCR. It houses 350 plus brands with 18 anchors, a seven-screen multiplex and a host of brands across lifestyle, fashion, food and beverages and more.