Digitas India ropes in Sonia Khurana as COO

Sonia’s mandate would be to leverage Digitas’ strong position in India and provide strategy and direction in making it India’s leading digital marketing agency.

Sonia Khurana is a consummate marketer and strategic consultant specializing in customer experience, customer engagement, data-driven marketing, and digital marketing. Sonia joins the agency from Ogilvy India where she was Senior VP & Head of Customer Engagement. She will report into Amaresh Godbole, CEO, Digitas India. 

Commenting on her appointment, Amaresh Godbole, CEO, Digitas India said: “Digitas India has been on the fast track for the last decade, and today we’re 450 plus experts partnering top-notch clients. To keep up with this growth trajectory, we need more leaders who are adept at solving business problems through modern marketing practices. Sonia is just that, a true T-shaped personality who has run digital businesses as well as capabilities such as CX and CRM. Further, she understands how to tackle the challenges of integration. It’s what we need to drive our next phase of growth as the premier connected marketing agency, and as a partner in Publicis Groupe’s Power of One Solutions.”

Sonia is an accomplished marketing veteran with experience of over two decades in key roles across prominent agencies in the advertising industry. She has been instrumental in shaping up business and strategy for the agencies and has handled clients across retail, hospitality, telecom, technology, automotive, travel & tourism, and more. Some of the clients include Aditya Birla Group, Vodafone, IBM, BMW, Microsoft, Nokia, and Diageo.

Also Read: Digitas wins integrating marketing communication mandate for IndoSpace

Much of her professional life has been spent at Ogilvy
India where she worked for almost a decade in its Bangalore and Mumbai
offices. While at Ogilvy, she was instrumental in setting up OgilvyOne (the
digital unit of Ogilvy) in Bangalore. She also conceptualized and created
India's first retail social CRM program for Elle Fashionwear. Prior to
Ogilvy, she was at Wunderman International as the India Lead for Nokia.

Sharing her views on joining the agency, Sonia Khurana, said, “I'm very excited to be part of a young, energetic team whose focus is at the nexus of creativity, data, technology, and media. My goal is to partner with the team to chart the agency's next chapter and make it the agency of choice for clients looking to take a leap in their digital journey. On my first day at work, I saw the Publicis Groupe's Power of One strategy in action. It made me realize that I haven't just joined the agency brand but that I am part of the enriching Groupe ecosystem committed to delivering truly integrated client-focused solutions. Three weeks in and I can already see what makes this place so special!”