Flipkart launches #AbHarKharchMeinHogiKamai with Munna-Circuit combo

With #AbHarKharchMeinHogiKamai, Flipkart is promoting SuperCoins, an integrated rewards ecosystem.

After a 13 year-long-wait, India’s much-loved duo of Munna Bhai and Circuit are returning to your screen, courtesy Flipkart's new campaign, #AbHarKharchMeinHogiKamai. Featuring the famous kidults, Flipkart is bringing back the chemistry between the golden-hearted “Bhai” and his loyal sidekick, to educate consumers about Flipkart SuperCoins in an affable, hilarious and iconic way.

Through one TVC and three digital films, the campaign engages the audience while driving home the benefits of SuperCoins, where customers can earn while they shop — therefore, har kharch mein kamai! It is a rewards ecosystem which is extended across more than 100 partner brands on Flipkart including Ola, OYO, UrbanClap, PhonePe and MakeMyTrip.

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Speaking about the new campaign, Vikas Gupta, Vice President and Head of Marketing at Flipkart, said, “Over the years, Flipkart kidults have made a mark and are now widely recognized for their wit and unique sense of humour. To launch our latest campaign for 'Supercoins’, it was the perfect opportunity for us to bring back two of India’s most loved characters through the world of kidults. Iconic scenes from the movie have been recreated meticulously to deliver our messaging in the most memorable manner.”

Commenting on the campaign, Adarsh Atal, Director - Creative and Content, Tilt Brand Solutions said “The brief was exciting, yet complex to land as there was a lot to explain in terms of how Super Coins work and that Flipkart is now a Super App. Our kidults needed help with this, and Munnabhai and Circuit stepped up magnificently to the task!”