Know Your Leader: Dr Mahendra Nath Pandey

Dr Mahendra Nath Pandey often shares vibrant visuals, including creatives that striking resemble layouts akin to political hoardings.

Dr Mahendra Nath Pandey ⁠— Minister of Skill Development and Entrepreneurship

Social Media Footprint

Social Media Footprint

Pandey usually posts updates and creatives about the initiatives of the ministry he heads. Pictures of meetings with colleagues and international dignitaries are also shared frequently. It is interesting how most creatives seem to follow a colour scheme with orange and yellow as prominent shades, down to sometimes even his jacket in the recent pictures. This phenomenon is most visible on his Instagram profile. Though the profile is not a verified one, the images shared seem to be shot and edited professionally to maintain quality.

Sharing a slice of work

Much of the work done by the Ministry of Skill Development and Entrepreneurship is about creating channels and initiatives that look tempting for people to join in. When it comes to visuals, creatives and events form the bulk of the communication. Pandey proliferates the reach of these initiatives with the help of his profiles. Its importance is evident for it is not just for the people and students in India but also for potential investors and collaborators in the country as well as abroad.

People connect

Pandey doesn't post pictures of public interactions as often. He mostly shares pictures of conversations in an official capacity where he is almost always invited as a guest of honour. Images of interacting with common people, for the most part, were only prominently shared during the election campaign trail for Lok Sabha elections this year.

This is a part of the series — Know Your Leader. It's a series by Social Samosa where we put across a concise analysis of how our cabinet ministers use social media to communicate. You can read all the parts here.