Once Upon A Time In Hollywood is a star-studded affair starring the Oscar-winning Leonardo DiCaprio as TV star Rick Dalton, Brad Pitt as a stunt double Cliff Booth and Margot Robbie as actress Sharon Tate.
The movie is written and directed by the stalwart Quentin Tarantino of the Pulp Fiction, Kill Bill, Inglourious Basterds, and Django Unchained fame.
This movie needs no marketing in the West, the starcast and Director have enough goodwill to attract hordes to the theatres.
Although, in India it needed to create a bigger buzz to attract a titanic crowd to the theatres apart from the loyal Dicaprio, Pitt and Tarantino fans.
And that is exactly what MNXMovies did with their #OUATIHWithMNX campaign. The campaign got the hashtag #OUATIHWithMNX trending on #1 on Twitter in Mumbai on the evening of 13th August, two days before the release, creating the perfect pre-buzz for a movie.
As of 14th August, the users are still tweeting about it. The campaign has increased the movie's brand reach, created awareness and built conversations around it.
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