#SamosaTalks: The problem with acquisition is integrations shares Suvajyoti Ghosh, Brandmovers

In a tête-à-tête with Social Samosa, Suvajyoti Ghosh, Founder, Brandmovers shares some invigorating thoughts on the industry, the concept of tradigital, and more.

Suvajyoti Ghosh comes with an experience of over a decade. Social Samosa caught up with him to discuss industry trends and insights. Ghosh shares that Brandmovers positioned itself as a tradigital agency back in 2016 and there has been no turning back.

“It has been an interesting journey for us when we built in-house production capabilities, resources and moved to tradigital”, he says. He shares that it really helped with brands who want to do great work, outsmart the competition but don’t want to break a fortune doing it.

Also, tradigital is not the service level offering, he muses. It is the way we think of the problems where our ideas are not restricted by any medium. "We are being called at pitches which are also traditional in nature and not just involve digital."

Ghosh mentions that in India the agency leads with creativity and content. The advantage of being a mid-sized agency is the seamless team they have.

Also read: #SamosaTalks: Main thing in a client-agency relationship is ‘partnership’: Vivek Nayer, Mahindra & Mahindra

Ghosh also spoke on mergers and acquisitions happening in the industry. He quipped in that “Consolidation that is happening is great. That’s the future because clients would want someone to come and solve their problem creatively. But the problem with acquisition is integrations." He pointed out the concern as the left and the right-brained working together and acquiring creative shops could be a challenge.

See the entire interview below:

“Now, the virtue of being small and already integrated is that we don’t work in silos to break down. So, it’s already smooth," he says.

Suvajyoti Ghosh expressed his thoughts on the client-agency relationships in the changing scenarios. He elucidated that when working with anyone, the first thing important is trust. The Second thing is to back the trust with capabilities. The next thing is ownership. And finally, the next thing would be the power of idea itself which translates into commerce.

Lastly, as a jury member Ghosh shares his expectations from SAMMIE BSMB participants. He would like to be wowed by the campaigns and look forward to the creative campaigns which make business impacts.