Snap brings Landmarker Lens to India

Snap Inc. introduced two new Landmarker Lens experiences in India to two iconic monuments - Gateway of India in Mumbai and Taj Mahal in Agra.

To enable the feature, users have to simply point the Snapchat camera to the monument on location. Through the Landmarker Lens, users can play with beautiful floral embellishment on the monuments. 

In addition, these locations will be available as Landmarker Templates alongside a further twelve locations spread around the across the globe as part of an update to Lens Studio - Snap’s free desktop app that allows anyone to build AR for Snapchat.

The new features also include six new templates and additional tools that support an even wider range of creators – from new 2D illustrators to sophisticated developers.

To date, over 500,000 lenses have been created by the Snapchat community using Lens Studio, and they have been played with over 15 billion times. The number of Snapchatters submitting new Lenses through Lens Studio every month grew by more than 20% this quarter from the prior quarter.

New Features of Lens Studio include: 

All new templates

Further, Six new templates are launched, adding to the existing library of nearly 40 Lens Templates:

·         Face In Video: Track your face onto a video.

·         Portrait Particles: Jazz things up with customized particles that segment behind the user’s head – decorate with headers, footers and post-effects. Perfect for your next party!

·         Countdown: Ready, set, customize! Create Lenses that count down to specific dates and add celebratory 3D hats and glasses.

·         Skeletal: Track 2D images to heads, necks, shoulders, elbows, and hands to create sweet joint collaborations.

·         Hair colour: Modify your hair colour with fresh styles and tones from root to tip.

·         Make-up: Put your face on the easy way with AR lip gloss, blush, eyeshadow and more.

Also Read: Snapchat now lets you create ads in 3 steps

New Landmarkers

Fourteen new Landmarkers begin rolling out today, and Snapchatters visiting these physical locations will also be able to experience them:

·         Arc de Triomphe - Paris, France

·         Astronomical Clock - Prague, Czech Republic

·         Brandenburg Gate - Berlin, Germany

·         El Castillo - Chichen Itza, Mexico

·         Galata Tower - Istanbul, Turkey

·         Gateway of India - Mumbai, India

·         Leaning Tower of Pisa - Pisa, Italy

·         Natural History Museum - London, UK

·         Neues Rathaus - Munich, Germany

·         Qasr Al-Farid - Mada'in Saleh, Saudi Arabia

·         Great Sphinx of Giza - Giza, Egypt

·         Statue of Liberty - United States

·         Taj Mahal - Agra, India

·         Tower Bridge - London, UK