Gameskraft awards media duties to DCMN India

Gameskraft has appointed DCMN India, a growth marketing partner to digital-first brands, to handle the media duties for its flagship product Rummyculture.

Gameskraft-owned Rummyculture was started in 2017. The platform boasts of having the most fun and diverse community of rummy players in India. Since its launch, over one million Rummy players have played on the platform and the community is growing rapidly. The brand aims to give every player a premium and hassle-free rummy-playing experience.

DCMN India bagged the business following a multi-agency pitch and the account will be serviced from its Gurgaon office. The mandate includes managing the brand’s TV media duties across different markets and campaign tracking using DCMN’s proprietary TV attribution technology DC Analytics. The account will be led by Bindu Balakrishnan, Country Head, DCMN India.

The debut television campaign of Rummyculture is running across channels in multiple languages. The brand is further amplifying the reach with digital media.

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Speaking on the association, Prithvi Singh, Founder & CTO, Gameskraft, said, "The launch of our first TVC at this exciting time is an effort to strengthen our position in the market. The TVC rightly reflects our brand persona of being a fun and engaging platform for Rummy enthusiasts. We are happy to be associated with DCMN India as our media partners. Their KPI-driven approach towards media planning is well in line with our marketing needs. They understood the requirements of the brand and executed a seamless campaign."

Adding to this, Balakrishnan says, “DCMN India is very happy to launch Rummyculture (Gameskraft) on TV. The online gaming industry has seen enormous growth in India in the past couple of years, and we are excited to be part of that growth. DCMN India will be driving the brand awareness for Rummyculture and simultaneously tracking the campaign at a spot level to measure its brand performance and continuously optimise for ROI.”