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Brands celebrate the one-year anniversary of decriminalization of Section 377, with creative posts, painting the socioverse VIBGYOR.
Social media users remarking the occasion that unshackled love from its chains created a topical wave flooded with supportive messages, wishes and numerous expressions of love.
Surfing on this wave, showing their support and rejoicing this moment of solidarity are few brands with their creative posts.
To mark this joyous occasion, Grazia India put together a pride-themed feature with allies of the LGBTQIA+ community such as Bani J, Elton Fernandez and more, in custom-made tees by designers who gave their interpretation of pride.
Other brands like Raw Pressery, American Tourister India, Volvo Cars India, TORANI, Mother Dairy Ice Creams and more have come out in support with humble creatives.
Commenting on the subject, Shormistha Mukherjee, Co-Founder & Director, Flying Cursor Interactive mentions, "It's important when brands create memorable and genuine conversations around topics that we don't usually or traditionally discuss, they create a safe space for people to take the conversation further, which is the only way to bring about change."
Check out the brands marching towards making a change.
Also Read: Is social media making a difference for the LGBTQ+ community?
GRAZIA India
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DAMENSCH
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T O R A N I
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View this post on InstagramA post shared by T O R A N I (@toraniofficial) on
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Raw Pressery
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Budweiser India
American Tourister India
Volvo Cars India
Olive Bar & Kitchen
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Mother Dairy Ice Creams
View this post on InstagramCelebrating with pride 1 year to the abolishment of #Section377, now and forever!
A post shared by Mother Dairy Ice Creams (@motherdairyicecreams) on
Live Wire
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Working With Pride
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Humsafar Trust
This day, one year ago, the Supreme Court in their judgment read down #section377 and protected constitutional values of equality, non-discrimination, dignity, expression, life and liberty. Today, we celebrate a year of freedom 🏳️🌈 #firstanniversary #scjudgement #6September pic.twitter.com/hvIHEAdwR6
— The Humsafar Trust (@HumsafarTrust) September 6, 2019
ZEE5 Premium
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Flipkart
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If we have missed out on your favourite #Section377 brand post, write to us at content@socialsamosa.com or let us know in the comments below.