As the Delhi Government reintroduces the #OddEven rule, #OddEven brand posts resort to the odd one out.
Delhi Chief Minister Arvind Kejriwal has announced a plan to tackle pollution this peak season, which also includes the odd-even scheme, first introduced back in 2016.
The scheme is based on the last digit of the vehicle's registration number.
The scheme will be in effect from 4th to 15th November. But brands are already in effect with their creatives wheeling around the plan.
The odd-even rationing is a method is executed to reduce the full-blown problem of pollution in Delhi. But the #OddEven topical wave involves puns and promotions of these brands and a common notion of their products being available on even & odd days.
The internet is drenched with memes expressing frustration since the announcement of inflated traffic fines and now the #OddEven scheme.
Brands surfing on this topical wave may land on the coast of engagement.
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