Columbus India wins AIS Glass digital mandate

As per AIS Glass digital mandate, the account will be handled out of Columbus India's Mumbai and Gurgaon offices; Sohail Khan to spearhead the team.

Columbus India, the data-driven digital marketing agency from Dentsu Aegis Network, has been appointed as the digital AOR (Agency of Record) for AIS Glass.

The account was won following an elaborate pitch process across all the businesses of AIS Glass including architectural glass, automotive glass, consumer glass, AIS Windows, AIS Glasxperts, AIS Windshield Experts and AIS Car Fit Experts. Sohail Khan from Columbus India’s Mumbai Office will be spearheading this relationship along with a multifaceted cross-functional team from across regions.

As part of the new mandate, the assignment will involve using Columbus India’s expertise for servicing existing digital requirements of AIS Glass in the areas of social media management, search engine optimization, search engine marketing, paid social, paid digital media, performance marketing, website development & AMC and technology solutions, including consultancy for emerging new digital technologies.

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Commenting on the appointment, Vikram Khanna, COO (Consumer Glass & Architectural Institutional Business), CMO & CIO, Asahi India Glass said, “We are trying to establish direct connect with our consumers in Automotive, Home and building market with our brands — AIS Windshield Experts, AIS Glasxperts and AIS Windows. We strive to be present in the minds of our valuable customers all the time, apprising them of various initiatives, activities and products / Solutions on offer."

Nitin Sabharwal, COO, Columbus India said, "AIS glass is one of our most awesome wins in the recent past as this was one of the last pitches done by our late CEO Anurag Gupta himself and also due to the fact that we are actually helping AIS in their digital transformation across all platforms and digital assets."

Deven Dharamdasani, CEO, SVG Media added, "It’s a matter of great pride for Columbus India to be the Brand Voice and the communication partner for AIS India. A brand that has been leading for over 3 decades in the Glass Industry to have placed their trust in us. We are excited to partner with them in their Digital journey and hope to bring in the change in their Social Media Brand communication and engagement with their audiences."