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Dussehra brand posts light up the socioverse by giving consumers ten reasons to consume their products.
Dussehra brand posts 2019 witnessed more of static creatives and animated short-video posts, rather than the long format video campaigns observed during Durga Puja.
As Dussehra holds mighty significance in Hindu Mythology, this festival's iconic traits such as 'victory of good over evil', Lord Ram's arrow, Raavan and his ten heads and more have been familiar to the Indian audience. These traits have been merged in brand creatives.
Pregakem, MamyPoko Pants, Unilever Diaries India, Ventallout, Reliance Smart Money, and more tapped the theme of Raavan's each head representing an evil that revolves around not using the brands' products.
Several brands also tapped an altered version of Raavan's ten heads and many more touch upon other attributes of the festival.
Havells India touch bases with Ramayana's recognizable scene to promote their wires. Happydent sticks to their classic theme of 'sparkling smile' to win over evil.
More brands such as Swiggy, Mumbai Metro, McDonald's India, SonyLIV, Volvo Cars India, Tinder India, and more celebrate the fiesta with virtuous promotions.
Also Read: Durga Puja Campaigns come bearing important messages
McDonald's India
Tinder India
View this post on InstagramMultiple personalities? Nah it’s called an eclectic personality ??♀
A post shared by Tinder India (@tinder_india) on
Happydent India
ixigo
Havells
SanDisk India
Godrej Properties Limited
View this post on InstagramA post shared by Godrej Properties Limited (@godrejpropertiesltd) on
Berger Paints India
JSW Group
View this post on InstagramA post shared by JSW Group (@jsw.group) on
Pregakem
View this post on InstagramA post shared by Pregakem (@pregakem) on
Pulse
SMAAASH
View this post on InstagramIss Dussehra, burai ka bole toh, game over! #ThatsHowISmaaash #HappyDusshera #Dusshera2019
A post shared by SMAAASH (@smaaash_live) on
Dunkin' Donuts India
View this post on InstagramA post shared by Dunkin' Donuts India (@dunkinindia) on
The Blue Oven
View this post on InstagramA post shared by The Blue Oven (@theblueoven) on
MTV Beats
Lenskart
View this post on InstagramRavana now sees good #throughthelens.? To know more, head to our stories. #HappyDussehra ?
A post shared by LENSKART (@lenskart) on
MamyPoko India
Volvo Cars India
View this post on InstagramAdd a touch of Swedish grace to your celebrations. Volvo wishes you a #HappyDussehra2019
A post shared by Volvo Cars India (@volvocarsin) on
SonyLIV
Unilever Diaries India
Ventallout
View this post on InstagramA post shared by Ventallout (@ventallout_in) on
NokScoot IN
View this post on InstagramA post shared by NokScoot IN (@nokscootin) on
TicTac India
GRD Protein
Odomos India
Borges India
Just like the good always wins over evil, the range of Borges Natura always has your back! Borges wishes you a very Happy Dussehra. #HappyDussehra @Social_Samosa pic.twitter.com/f8zmVU1M2L
— Borges India (@Borges_India) October 8, 2019
SaveLIFE Foundation
This #Dussehra, let's defeat the #RoadRavanas and celebrate the victory of good over evil once again! Together, we can make our roads a safer place for all.
— SaveLIFE Foundation (SLF) (@savelifeindia) October 8, 2019
Click here to support us: https://t.co/HTt7nv28Q9#GivingTuesdayIndia #CelebratingSafety
Too Yumm!
My Shopping Box India
View this post on InstagramA post shared by ? My Shopping Box India (@myshoppingboxin) on
FujifilmX India
View this post on InstagramA post shared by FujifilmX India (@fujifilmxindia) on
reliancesmartmoney.com
Shaadi.com
View this post on InstagramA post shared by Shaadi.com (@shaadi.com) on
R City Mall
Vision Express
Swiggy
View this post on InstagramVictory of food over everything?
A post shared by Swiggy (@swiggyindia) on
Mumbai Metro
Ravana appears in many forms, of which some evils #MumbaiMetro can kill. #HappyDussehra, Mumbai and #HaveANiceDay #MumbaiMetroOne pic.twitter.com/2qiWJ295D9
— Mumbai Metro (@MumbaiMetro01) October 8, 2019
If we have missed out on any of your favorite Dussehra brand posts, write to us at content@socialsamosa.com or let us know in the comments below.