Fulcro to handle Whisper's digital creative duties

The Whisper digital creative duties include managing the presence of the brand's range of products across social media platforms.

Fulcro, an integrated digital marketing and communication agency, recently bagged the Whisper digital creative duties. The Whisper digital creative duties mandate is to channelize the entire Whisper range of products on digital, including social media along with an incumbent agency.

Commenting on the association, Sabyasachi Mitter, Founder and MD, Fulcro, said, “We are excited to have Whisper on board and look forward to creating a disruptive leg of communication for a pioneer brand on digital. It’s amazing how the category of personal hygiene has grown through the times and a digital foot forward is an ideal approach considering women are significant drivers of digital."

"We plan to leverage our digital expertise to change the consumer journey in a more agile and compelling manner. The idea is to build a connect between the brand and the consumer that extends beyond their usage phase. The team is enthralled with the association and is confident about achieving milestones together," he added.

Also Read: Fulcro forays into mainline with Fulcro Communications

Fulcro has also built a consultative practise that helps organizations undertake end-to-end digital transformation mandates and ensure that all elements of the digital strategy converge holistically towards tangible business goals.

The company has worked with some of the largest and most renowned Indian brands across various business domains including Hero MotoCorp, ASUS, Kotak Mahindra, Tata Motors, P&G, ACC Cement, Standard Chartered, HDFC Bank, SBI, Bajaj Auto, Tata Strategic Management Group, Bajaj Electricals, Tata Teleservices, Panasonic Life Solutions, Morphy Richards, Aristocrat, Pearson Education, Kohler, Yatra, Canara HSBC OBC General Insurance, etc.