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A new Instagram trend came to life yesterday, bringing in a new flurry in the world of brands and they got tagging with #TagIcons.
Within a few hours of India posting a pair of images to depict how colleagues behave during lunch hours, brands followed suit to create their versions of the new Instagram trend: #TagIcons.
The trend includes images with small icons on it that come together or go away as per the situation scribbled across the creatives. As the trend grew in prominence, several brands took it up and created their own versions. Some even changed the design of the icon in question.
While the original creative trend began with the icon Instagram uses to denote tagged persons, brands went forth to build meanings with whatever icon were relevant to their product or service— these included various kinds of emoticons as well as graphics that denote issues, which are eventually resolved.
Swiggy India
Tinder India
View this post on InstagramWe can hear this post ? Format credits @swiggyindia ??
A post shared by Tinder India (@tinder_india) on
Magicbricks
View this post on InstagramA post shared by Magicbricks Official (@magicbricksdotcom) on
Bank of Baroda
View this post on InstagramA post shared by Bank of Baroda (@officialbankofbaroda) on
Videos.News
View this post on InstagramA post shared by Videos.News (@videos.news_ai) on
Godrej Properties
Parle-G
View this post on InstagramWhen you share your Parle-G, colleagues become friends. ♥️ #ParleG #Biscuit #ChaiTime
A post shared by Parle-G (@officialparleg) on
American Tourister India
Pond's India
View this post on InstagramWho agrees? ? Pond’s BB+ Cream is a must-have ?
#Ponds #PondsIndia #Skincare #Beauty #TagIcons A post shared by Pond’s India (@pondsindia) on
Inox
View this post on InstagramThe one stop destination that brings everyone closer! #TagIcons
A post shared by INOX (@inoxmovies) on
Wai Wai
Chocoley
Sodexo Benefits India
Yardley London India
View this post on InstagramFragrances that bring you closer ? #TagIcons #TrendingFormat #YardleyLondon #Fragrances
A post shared by Yardley London India (@myyardley) on
Bikkgane Biryani Dubai
View this post on InstagramA post shared by Bikkgane Biryani Dubai (@bikkganebiryanidubai) on
Phoenix Marketcity
View this post on InstagramA post shared by Phoenix Marketcity - Mumbai (@marketcitykurla) on
Juice Pitara
WD-40 India
View this post on InstagramA post shared by WD-40 India (@wd40_india) on
Vijay Sales
View this post on InstagramA post shared by Vijay Sales (@vijaysalesofficial) on
Atul Bakery
View this post on InstagramA post shared by Atul Bakery (@atul_bakery) on
Genius
View this post on InstagramA post shared by Genius (@shopbygenius) on
Alpino
Radio Mirchi
Tata Sky
View this post on InstagramEntertainment brings everyone together. #TopicalSpot #Trending #TrendingTopic #Entertainment
A post shared by Tata Sky (@tataskyofficial) on
SportsJig
P.A.G.C Foundation
View this post on InstagramA post shared by P.A.G.C Foundation (@pagcfoundation) on
If you feel we have missed a creative, please do tell us in the comments or write to us at content@socialsamosa.com. If you are looking for formats to follow this week, do check this list to pick ones that make sense to your brand.