Agency Feature: UrsDigitally

Who are we?

From constructing digital blueprint to branding to online sales/lead generation; the agency aims to fulfill all your digital marketing needs.

We are empowered with?

• Highly-Motivated management with a combined industry experience of 75+ years, from top institutions & firms like IIM, JU, PwC, Wipro & Infosys to name a few
• 150+ team members backed up by state-of-the-art infrastructure
• Full-stack digital capabilities from concept creation & development to managing online reputation
• A robust marketing strategy focused on ROI
• A dedicated client management squad, gratifying clients like Ambuja Neotia, KPMG, Coca-Cola, Airtel, Tata Docomo, Adamas Univ, Titas, Zee Bangla, DPS, Spencer’s for over a decade.

History

We started off in the year 2011 under the name Magne Consulting, when ‘digital’ as a word was limited to reach and engagement on Facebook, over time the definition changed, which led us to augment our offerings and alter our positioning.

From a creative agency with a flair of digital, we have graduated to a full-stack digital transformation agency. Towards the end of 2016, we realized the need to broaden our horizon, social platforms alone could not aid us with the desired agility. In December 2016, we joined hands with MaxMobility and Magne Consulting was rebranded to UrsDigitally.

Also read: Agency Feature: Witty Media

Team:

• Mitul Das, CEO, Co-Founder, Director
• Amitava   Bhattacharya, Co-Founder, Director
• Ayesha Hazra, Co-Founder, Director
• Abhishek Chamaria  Co-Founder, Director
• Amit Lakhmani, Group MD, MaxMobility

What's in the name?

We are not an agency that functions on packages and models. Each business has a unique set of needs and we try and map their business objective with the digital blueprint. Each digital journey we design is different and is defined post an Objectivity Analysis Session, where the 4 Ws are addressed (WHY- The Purpose ? WHAT  is the story ? WHO are we trying to address with the messaging? WHERE are they living their micro-moments)

What do we do?

• Digital Research and Strategy
• Digital Audit and Recommendations
• Digital Transformation with Technology Integration
• Marketplace/Third-Party Portal Management
• Digital PR
• Lead Generation Campaign

Why we do it?

We ventured into
the online space in the year 2011, when digital adoption was the need of the
hour. People who swore by outdoor promotions were slowly turning towards
digital as that was cost-effective and measurable. Over time, the online space
evolved and we graduated to a full-stack digital transformation agency. Necessity made us
choose this path.

How we evolve?

The industry is growing so fast and we are still keeping up with the trends.

In the online arena, something you spotted a couple of months back is considered to be ancient at present. Digital moves at a Godspeed, hence research is the key and agility is the vehicle that has still kept us alive.

There is no point in quoting biggies like Hubspot, SEJ, Moz, Neil Patel, Jeff Bullas, Deepak Kanakaraju, etc. just for pointing out the fact we are following the trends in digital. For being in the game we continuously chant the mantra “Knowledge Pe Charcha” and propagate a healthy exchange of ideas across teams.

Social responsibility in social media

Apart from catering to the evergrowing needs in the
digital arena, we believe one of our primary responsibilities is to serve the
societal demands. UD is a family of creators, which has never failed to express
its views on matters related to national and international boundaries, we have
influenced and shall continue to perform our duty of influencing the change
agents to be socially responsible.

Additionally, we have invested in a Digital Knowledge brand with an objective of empowering masses with Digital Knowledge pertaining to employment and entrepreneurship

The need of the hour

Social networking laws are not properly drafted yet. There is a thin line between giving a personalized experience to consumers vs data privacy.

Indians have a terrible habit of grumbling and not acting towards a goal. We have invested millions to adopt and get benefitted from digital but not concentrated on the legal premises. Marketing does not involve encroaching the private space of an individual, interruptions (read Interruptive Method of Marketing) should be avoided at all costs as disruptions do not always yield great results.

We learned the hard way

Listen and Act, Do not be foolish enough to believe you have aced it all in the digital world, even Mozcast requires time to detect algorithm changes, we are mere humans…

They work with us

Notable Mentions: TATA Nest-In, TATA Agrico, Excel
Wallpapers, Anmol Feeds, Kiros Travels, Todi Group, Senco Gold, Spencer’s
Coca-Cola India, ITC Infotech, Jubilant Foodworks

The industry as we foresee

The Digital Industry is maturing and slowly brands are reinventing their entire Supply Chain. Brands are constantly experimenting with new models of engagement with their consumers, partners et all and as Marketers, this is an amazing opportunity to contribute to these models.

A day without Internet

It would be bliss, a day where the brain can stop ‘hypertext’ thinking and delve deep into something meaningful. We constantly plan such day outs with a 100% failure rate but certainly crave to have such ‘stops’ frequently.

Lastly, are you hiring?

We are always hiring people ‘Who can think’