Agency Feature: Yield Interactive

Who is Yield Interactive?

Yield Interactive is a full-service agency providing services from emerging startups to established brands, setting ideas into action using a blend of technical and digital expertise.

We help clients to build the right products at the right time within the right budget for the right people. We are a location-agnostic agency. Our team works from their own comfort and delivers the best.

What's in the name?

From the very
beginning, we have a mindset of the ROI. Every penny spent on any of the
activity should generate proportionate results. That’s where “Yield” was
chosen.

And for the domain, we went with Yi3ld since we focus on all 3 core elements of brand and product which are designing, coding and marketing.

What do we do?

To be precise, we provide the following services:

Design

• Graphic Designing
• Brand Collaterals
• Wireframes
• Web Design
• App Design
• Social Media Creatives'

Code

• Web Development
• App Development
• Cloud Solutions
• SaaS
• Streaming Solutions
• Cyber Security and Audit

Market:

• Search Engine Optimisation
• Search Engine Marketing
• Social Media Marketing
• Local Optimisation
• Content Writing (Regional and Foreign Languages)
• Content Marketing
• Online Reputation Management

Why we do it?

Over the period of 15+ yrs of exposure to the digital domain, we often came across major gaps in the service industry. And we found that the major reason behind this dissatisfaction was less communication, more assumptions. The client assumes, whatever I thought of - agency will deliver it without actually communicating what’s needed. On the other side, the agency focuses more on signing the contract rather than understanding actual requirements. And the irony is, in such a scenario both stakeholders suffer a lot.

We brought a completely different approach to address this problem. We focus on consulting first rather than closing the business. And we work with only those clients who are equally committed to their ideas. Thus our client retention rate is the highest.

Also read: Agency Feature: Xenelsoft Technologies

How we evolve?

Since we are a full-service agency, our spectrum is bigger than just a digital agency. With a never-ending shift in trends, our team stays updated with all the latest trends in technology, digital marketing, and security. We offer time for our team to learn new and exciting technologies. We not only act as a service company but we are entrepreneurs and have built own products.

And when you build and run your own products, your horizon increases beyond services. You learn the business as a whole and that’s how we position ourselves in the market.

Social responsibility in social media

Each brand is different from others and thus we have to understand brand sentiments and build a strategy around it. These days end consumers are more informed, sensitive and vocal about their likes and dislikes. We have to respect sentiments and communicate in a simple way. More you complicate, worst it gets.

The need of the hour

The only major concern at the moment should be data ownership and privacy. Since you decided to be on social media doesn’t mean everyone has the right to track you. We strongly feel that it’s high time to respect and protect the personal space of every individual out there on the social media platform.

We learned the hard way

There’s no single proven way to get the desired results. You are always a step away from achieving perfection and for that, you have to be ready to go the extra mile. Bottom line is, every product or campaign has a different sweet spot and there’s no rule book. You must be ready to try, optimize and expand. Go slow but steady.

They work with us

Mfundz, HQbe,
Munseeji, Zee, Akash, Muthoot Finance, Yamaha, Rosewood,  Digivive, VPC, Mixpoll, Evolvez, Arjunanand,
Bigcatsafari

The industry as we foresee

The only thing we can predict as of now is, be agile and adapt quickly to sustain and grow. It’s a dynamic domain, user liking, touchpoints, behavior and usage patterns are constantly changing. So you have to be attentive, creative and adapt quickly.

Since Smart is in these days phones, home devices, cars - future is more towards reach content - graphics, audio, and video. The textual content will mainly help you build an organic base. Rich content will help you go viral.

A day without Internet

As much as we love the internet, we equally like to cut-off for a day or two once in a while. We inform clients about our blackout days and go back to nature to recharge ourselves. And such occasional breaks help our team to come back with new perspectives, energy, and ownership.

Lastly, are you
hiring?

We don’t go for the traditional way of hiring. We don’t write you off if you don’t have impressive past experience or fancy degrees. We prefer those who are passionate and own, learn and grow.  All team members are stakeholders who are passionate about what they do.