βBold is definitely beautiful, but what about bald?β. While Maddock Filmsβ βBalaβ compels you to pose such pertinent questions, we take a look at its movie marketing tactics.
As you might have rightly guessed by now, Bala movie revolves around the quirky yet a pertinent concept of 'balding' and takes a dig at the societal pressures and stigmas of engrained beauty standards even amongst men over the inner qualities and respect for a human- being.
Ayushmann Khurrana, enacting the titular role, Bala, is proud of his lustrous and voluminous hair in childhood, only to realize later that he suffers from βpremature baldingβ or Alopecia resulting in unpredictable βhair lossβ.
The plot accelerates with Bala then trying to cope with the situation, making efforts to hide it in some occasions, and other times following all the bizarre advice from his people in a pursuit to grow his hair back. What follows is a series of comedy βliterallyβ with errors when Balaβs secret is often out resulting in disastrous situations leaving you with some hilarious bits to roll-on!
Directed by Amar Kaushik, Bala movie encompasses a
promising star-cast with Ayushmann Khurrana and its hat-trick with the production
house and the quirky topic he has chosen to work on (Unforgettable hits such as
Vicky Donor, Badhai Ho, and more), Bhumi Pednekar, Yami Gautam, Javed Jaffery
and Saurabh Shukla.
While the film continues to garner βGuffawsβ and βRoflsβ from the audience through its mere trailers, we take a look at the movie marketing efforts by TheSmallBigIdea (TSBI), the official digital & social media marketing partners to the movie and other content collaborations.
Kickstarting with the #BalaChallenge
#BalaChallenge went viral with celebrities and people, alike participating in the fun with gusto. How could the βBalaβ stay behind? Ayushmann Khurana was seen sportingly participating in the game which received amazing responses with organic reach on social media.
Bala is Bechara? Really?
While #Bala exposes the inert, societal stigma showcasing how Bala becomes a Bechara for his barren land on the scalp, #BalaBechara campaign takes a dig at the aspect with the protagonist displaying his woes.
Contest Fiesta
Digital partners for Bala amped up the engagement and kept the fans on toes with innumerable contests, acing the social media world!
Triumph and #DontBeShyAgain on TikTok!
On the lines of #BalaChallenge from Housefull 4, hereβs another challenge urging the viewers #DontBeShyAgain, that too on TikTok.
Balathon
Have you tried the Tiktok Challenge yet?
Tiktok launches the βBala Filterβ where the viewers can
get the first-hand #BalaExperience.
Pyar Kiya toh Nickname Dena Padega Contest
In the #MyBabyu contest, users were asked to share cute partner nicknames in the fun-filled activity.
#BaalHiPyaarHai- Say it again?
In this quirky and zany activity, the participants had to replace βBaalβ with βPyaarβ in any of their favorite songs in the #BaalHiPyaarHai contest.
Why do you want to watch βBalaβ challenge?
People were asked for responses that why do they want to watch Bala? The first 100-selected winners got a chance to be a part of the audience premiere, a day prior to 'Bala' movie release.
Also read: Housefull 4 Marketing Strategy: Cast takes lead on social media too
Trailing the path to Melody with Song-releases
The movie marketers even attempted to create buzz around the song releases of Bala.
#DontBeShyAgain Challenge
Nah Goriye Content:
#PyarTohTha
Leveraging Topicals
The movie marketers leveraged topicals to keep the buzz alive.
Diwali
Halloween
#WorldSavingsDay
Make your Vote count, Maharashtra
Happy Bβday King Khan
A tribute to SRK on his birthday was posted by Bala movie marketers in association with Maddock Films.
A Reality check with #BalaLegends
#BalaLegends was launched with hysterical lines focussed on 'Poor Bala'.
Behind-the-Screens with the βJourney of
Balaβ
Content Collaborations all-the-way
The movie marketers for Bala went all the way with its content collaborations.
Filter copy:
BeYouNick:
Bhai Di Pa
Raghu and Rajiv
Twitteratis #AskAyushmann
In an engaging activity, just a day before the release of the movie, twitter users got an opportunity to #AskAyushmann in an exclusive avenue to chat with the star on the platform.
Also read: Does Saaho Movie Marketing resonate with the audience
The digital partners and movie marketers got all out and about for the promotions of #Bala with even stars directly engaging with the viewers.
Overall, the movie's marketing strategy in the social sphere has managed to keep the buzz around #Bala alive. What are your thoughts on this? Feel free to comment or write to us at content@socialsamosa.com.