Cipla initiates second leg of #BerokZindagi amidst Delhi pollution crisis

Cipla Limited launched the second chapter of the campaign, #BerokZindagi with a new digital film highlighting the campaign’s core message, “Asthma Ke Liye, Inhalers Hain Sahi”

The digital film released is anchored by Radhika Apte and addresses the key issues and myths that hinder the appropriate treatment of asthma through inhalers featuring popular achievers living a life without limits despite asthma. The film includes celebrity chef, Vikas Khanna; Arjuna awardee Badminton player, Parupalli Kashyap and Digital influencer, Shristi Dixit.

This new campaign #InhalersHainSahi focuses on generating awareness and education about asthma besides its appropriate line of treatment with inhalers and continues to inspire patients to live a barrier-free life. The film highlights the social stigma of using inhalers, that inhalers are suitable for children and all levels of severity, that they are not addictive and show better results than oral solutions."

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Nikhil Chopra, Executive Vice-President & Head India Business, Cipla Ltd. has said, “The first leg of our campaign #BerokZindagi was very well received and saw a marked increase in people’s awareness and acceptance levels for inhalation therapy. Being a market leader in the respiratory segment, Cipla has taken on the responsibility of creating awareness about asthma and educate patients on the appropriate treatment to manage the disease. Patients have always been at the core of Cipla and drive its central philosophy of ‘Caring for Life’.

This digital film was scripted by the creative team at Schbang, directed by Nilay Singh and produced by Abhimanyu Balasubramanyam and Abhishek Mishra. The larger campaign which will pan out over the next few months will comprise a multi-media campaign including TV, digital media and radio.

Credits:

• Agency: Schbang
• Creative:  Disha Daswani, Sahil Shah, Manav Sheth
• Management: Harshil Karia, Akshay Gurnani, Saumil Mehta
• Films team: Abhimanyu Balasubramanyam, Abhishek Mishra, Nilay Singh, Debashis Remy Dalai, Gayle Almeida
• Director: Nilay Singh
• Producer: Abhimanyu Balasubramanyam, Abhishek Mishra
• CIPLA: Shrishail Deshnur, Nikhil Chopra