Femina Flaunt Studio Salon assigns digital mandate to Digi Osmosis

The agency will be managing the company’s digital mandate comprising Social Media, Digital Strategy, and more, along with creating an innovative content strategy.

Bennett, Coleman & Co. Ltd., (The Times of India Group), one of India’s leading multimedia companies, recently forayed into beauty services, with the launch of its first Femina FLAUNT Studio Salon in Mumbai.

Digi Osmosis will be managing the company’s digital mandate comprising Social Media, Digital Strategy, Digital Media Buying & Planning, Influencer Marketing along with creating an innovative content strategy.

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Sandeep Dahiya, CEO, Femina FLAUNT said, “Femina FLAUNT Studio Salon is designed to be a hotspot to ignite ideas for self-expression. It’s a place where beauty meets bravado, glam meets gusto, comfort meets creativity, chic meets street and expertise meets experimentation.” He further added, “As we go about redefining the beauty service landscape, we’re glad to have on-board Digi Osmosis, to help us create a differentiated consumer experience on the digital platform too.”

Manish Kumar, CEO, Digi Osmosis stated, “We are at an exciting phase of our journey and I believe that the work we have on the table and have done till now will make our clients proud. The beauty and wellness market in India is rapidly evolving and is a growing market. We see a lot of scope for interesting digital campaigns that will help Femina Flaunt Studio Salon reach out to a larger customer base across the globe. We look forward to our association with them.”