Social Panga bags Mother's Recipe digital mandate

As per Mother's Recipe digital mandate, Social Panga will work to augment the brand's social media presence and engagement.

The Mother's Recipe digital mandate, which makes Social Panga their Digital Marketing Partner, will cover the social media channels of Mother’s Recipe and will focus on implementing strategies that aim to both modernize its digital infrastructure and attract the younger and dynamic audience to the brand.

The agency's Bengaluru office will work with the brand to fulfil its social media and marketing requirements. They will work to augment the brand's consumer engagement across all digital platforms with a significant focus on the millennials.

Mother’s Recipe wants to focus on their ‘taste the love’ communication route and extend it to the younger audience strategically through multiple channels. They offer a vast range of products from which the Pickle category dominates the market share. The range of ready to cook spice mixes, Instant Mixes and Cooking Paste are high growth categories for Mother’s Recipe nationally. and the brand is looking to leverage the same trust with the other range of products to increase sales. 

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Speaking on the association Sanjana Desai, Chief Strategy Officer at Mother’s Recipe, “We as a brand are committed to delivering products which satisfy palates and are appropriate for the Indian consumer. We are very excited to start our partnership with Social Panga and look forward to a long and productive relationship. We hope to leverage the digital expertise and innovative approach that Social Panga brings onto the table for co-creating some truly impactful work that will strengthen the bond between consumers and our products.” 

Speaking after the successful reception of this mandate, Himanshu Arora, Co-Founder, Social Panga shared his sentiments. “Mother’s Recipe is a big win for us and we are excited to take their legacy forward. The core communication of Mother’s Recipe has a lot of potential to reach to the masses — especially the target group they are looking to cater to. Given our experience in the FMCG sector, we are certain to add value to the brand with effective marketing strategies that will ultimately maximize the sales, reach, and strengthen its position in the digital space.